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21 comments

andylefty's picture
andylefty
4537 pencils

Haha extreme. I like it.

atb2005's picture
atb2005
13567 pencils

Brazilian advertising, for the most part, is tutto fumo, niente arrosto or all sizzle, no steak. Is this the right way to advertise what appears to be low carb bread? It's stupid. Sorry.

terry phillips's picture
terry phillips
125 pencils

Very new way to talk about low fat products! I loved it.

roger lucas's picture
roger lucas
30 pencils

ha-ha, funny! Every "overweight" person should like this. It speaks the truth. When I eat something that's not diet, I regret it. Congrats!

iambusy's picture
iambusy
2219 pencils

i love what Casrtos doing in Brazil...

busy.

Hadrons's picture
Hadrons
5743 pencils

funny and had lots of truth re guilt...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Nice one

thegrimreaper's picture
thegrimreaper
54 pencils

Never heard of this agency. Never heard of this client. Never heard of the creative team. But this is really good. I guess brazilian advertising is full of surprises.

Milan Solanki's picture
Milan Solanki
986 pencils

pretty good art direction, love the approach

dean viii's picture
dean viii
1676 pencils

nope, sorry.

Lazarus's picture
Lazarus
1502 pencils

Dear lord.

izzlah's picture
izzlah
228 pencils

too much creative masturbation for such a work

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Evil Bread! Where's Bruce Campbell when we need him??

Creative and creepy, not appetizing though.

simonds08's picture
simonds08
598 pencils

I see where they were going with this but it went off the rails at some point

luckyzebra's picture
luckyzebra
93 pencils

Makes me wanna throw up. Not exactly the reaction you would want for a food ad.

Akshay Kuma's picture
Akshay Kuma
38 pencils

Ver creative. Mabe too much.

leprofesseur's picture
leprofesseur
9 pencils

Really like the approach here !

jackblack's picture
jackblack
2261 pencils

Be afraid. Be very afraid.

fotdot's picture
fotdot
673 pencils

Why kill my brain?

andylefty's picture
andylefty
4537 pencils

Torturing your brain with guilt.

simonds08's picture
simonds08
598 pencils

not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?

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