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Comments (21)

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Highest Rated

simonds08's picture
simonds08
Activity Score 598

not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?

andylefty's picture
andylefty
Activity Score 4535

Haha extreme. I like it.

atb2005's picture
atb2005
Activity Score 13561

Brazilian advertising, for the most part, is tutto fumo, niente arrosto or all sizzle, no steak. Is this the right way to advertise what appears to be low carb bread? It's stupid. Sorry.

terry phillips's picture
terry phillips
Activity Score 125

Very new way to talk about low fat products! I loved it.

roger lucas's picture
roger lucas
Activity Score 30

ha-ha, funny! Every "overweight" person should like this. It speaks the truth. When I eat something that's not diet, I regret it. Congrats!

iambusy's picture
iambusy
Activity Score 2219

i love what Casrtos doing in Brazil...

busy.

Hadrons's picture
Hadrons
Activity Score 6017

funny and had lots of truth re guilt...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Nice one

thegrimreaper's picture
thegrimreaper
Activity Score 54

Never heard of this agency. Never heard of this client. Never heard of the creative team. But this is really good. I guess brazilian advertising is full of surprises.

Milan Solanki's picture
Milan Solanki
Activity Score 994

pretty good art direction, love the approach

dean viii's picture
dean viii
Activity Score 1686

nope, sorry.

Lazarus's picture
Lazarus
Activity Score 1536

Dear lord.

izzlah's picture
izzlah
Activity Score 229

too much creative masturbation for such a work

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Evil Bread! Where's Bruce Campbell when we need him??

Creative and creepy, not appetizing though.

simonds08's picture
simonds08
Activity Score 598

I see where they were going with this but it went off the rails at some point

luckyzebra's picture
luckyzebra
Activity Score 93

Makes me wanna throw up. Not exactly the reaction you would want for a food ad.

Akshay Kuma's picture
Akshay Kuma
Activity Score 38

Ver creative. Mabe too much.

leprofesseur's picture
leprofesseur
Activity Score 9

Really like the approach here !

jackblack's picture
jackblack
Activity Score 2350

Be afraid. Be very afraid.

fotdot's picture
fotdot
Activity Score 673

Why kill my brain?

andylefty's picture
andylefty
Activity Score 4535

Torturing your brain with guilt.

simonds08's picture
simonds08
Activity Score 598

not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?

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