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Princesa: Saw

Princesa: Saw
Your rating: None Average: 8.1 (78 votes)

Break free from guilt

Advertising Agency: Staff, Brazil
Creative Director: Paulo Castro
Art Director: Guilherme Cunha
Copywriter: Otto Pajunk
Head of Art: Bernardo Machado
Illustrator: MMJ Studio

21 Comments

andylefty's picture 3136 pencils
andylefty | Tue, 2011-12-06 19:34
7

Haha extreme. I like it.

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-12-06 20:41
1

Brazilian advertising, for the most part, is tutto fumo, niente arrosto or all sizzle, no steak. Is this the right way to advertise what appears to be low carb bread? It's stupid. Sorry.

terry phillips's picture 114 pencils
terry phillips | Tue, 2011-12-06 21:53

Very new way to talk about low fat products! I loved it.

roger lucas's picture 19 pencils
roger lucas | Tue, 2011-12-06 22:23
10

ha-ha, funny! Every "overweight" person should like this. It speaks the truth. When I eat something that's not diet, I regret it. Congrats!

iambusy's picture 1661 pencils
iambusy | Wed, 2011-12-07 00:40
8

i love what Casrtos doing in Brazil...

busy.

Hadrons's picture 5392 pencils
Hadrons | Wed, 2011-12-07 00:58
8

funny and had lots of truth re guilt...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture 2372 pencils
MicheleVirgilio | Wed, 2011-12-07 03:17

Nice one

http://www.mandarinoadv.com

thegrimreaper's picture 54 pencils
thegrimreaper | Wed, 2011-12-07 06:13
8

Never heard of this agency. Never heard of this client. Never heard of the creative team. But this is really good. I guess brazilian advertising is full of surprises.

Milan Solanki's picture 698 pencils
Milan Solanki | Wed, 2011-12-07 08:35

pretty good art direction, love the approach

dean viii's picture 1413 pencils
dean viii | Wed, 2011-12-07 09:58
1

nope, sorry.

Lazarus's picture 1304 pencils
Lazarus | Wed, 2011-12-07 10:25

Dear lord.

izzlah's picture 201 pencils
izzlah | Wed, 2011-12-07 11:04
2

too much creative masturbation for such a work

JeffGreenhouse's picture 296 pencils
JeffGreenhouse | Wed, 2011-12-07 12:51

Evil Bread! Where's Bruce Campbell when we need him??

Creative and creepy, not appetizing though.

Jeff Greenhouse | http://www.JeffGreenhouse.com | http://www.201proof.com

simonds08's picture 626 pencils
simonds08 | Wed, 2011-12-07 13:16

I see where they were going with this but it went off the rails at some point

luckyzebra's picture 93 pencils
luckyzebra | Thu, 2011-12-08 03:27

Makes me wanna throw up. Not exactly the reaction you would want for a food ad.

Akshay Kuma's picture 38 pencils
Akshay Kuma | Thu, 2011-12-08 05:59
6

Ver creative. Mabe too much.

leprofesseur's picture 9 pencils
leprofesseur | Thu, 2011-12-08 08:11

Really like the approach here !

jackblack's picture 1462 pencils
jackblack | Thu, 2011-12-08 11:22

Be afraid. Be very afraid.

fotdot's picture 531 pencils
fotdot | Fri, 2011-12-09 11:26

Why kill my brain?

andylefty's picture 3136 pencils
andylefty | Fri, 2011-12-09 18:10

Torturing your brain with guilt.

simonds08's picture 626 pencils
simonds08 | Fri, 2011-12-09 22:28

not quite, the selling point is that the bread is guilt free... which begs the question of why would the bread in the illustration be torturing your brain when it could so easily be confused with the product in which this is advertising?

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