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Prince's Trust: Could You
Advertising Agency: CHI & Partners, London, UK
Creative Director: Charles Inge, Ewan Paterson
Art Director: Paul Belford
Designer: Paul Belford, Dan Beckett
Copywriter: Nigel Roberts
Photographer: Adam Hinton
Planner: Cat Wiles
Account Handler: Simon Alexander
Marketing Manager: Paul Brown
Brand Manager: Dee MacDonald
Comments
A masterpiece. Paul Belford once again shows every art director who is boss in town.
Well done indeed. Beautifully thought out, written and pictured. At last, a real ad with genuine intent and authentic content that stands out in the 'flotscam' that clogs this and every other ad showcase.
Every single ad these guys do is amazing.
This campaign is inteligent, elegant and brightly executed.
I love it!
don't get it. What's the point?
The writing is good. The lay-out is inter-departmental trade press.
it's just another magazine page... certainly not a masterpiece.
as i said
Rock solid!!!!!
Could someone tell me which elements make this ad better than the others, especially in art direction? I'm trying, but I don't get them.
I'll tell you, kakatonga.
Overall:
1. Better communication
2. Powerfully emotive
3. Sincere
In term of art direction:
1. Distinctive
2. Not heavy handed or striving for effect. The pictures tell a story, with photojournalistic verve
Don't you think it's great to see something different from the usual visual stunt/visual joke/visual riddle which is answered by the brand name?
Comments invited.
1) better communication? we don't know that yet. wish we could measure it. good copy though.
2) powerfully emotive, IF you take time to read it.
3) sincere because the subject forces it to be so. an insincere tone wouldn't work.
as for art direction, i'd prefer a more captivating image, rather than a wall with a window in it.
I agree with the boring visual pun, joke thing. But IMHO avoiding ad cliches isn't enough to make a good ad.
http://oveja-negra-freelance.blogspot.com/
Happy about copy. Not sure about art direction.
Nigel and Paul did it.
So it must be good!
hohohohohoho
(I like it)
Great campaign.
The ad is beautifully written - it just feels like it's missing an over-riding headline. The image of the wall in the middle is stark - but for something that takes up so much place, it doesn't seem to vehicle a message. Maybe if the grafitti reflected theme of desperation/hopelessness, etc... Or maybe make the photo at left the central image. The wall itself just seems like lost potential...
i'm sad that so many people said that this is brilliantly layouted, because i don't want to seem like pressed to such opinion. But this is really massive and very british. I mean without the credits i'd know it's british. Adiing also: it's impressive that someone is still doing ads with that load of text. Bravo.
Good campaign. Not a masterpiece by any means, but a strong layout which communicates with sincerity.
_________
Simplify.
Very good campaign. Powerfull copies and art direction. Fantastic.
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In God I trust
nice layout & typography
A good, rock solid idea, it doesn't even look like an ad, which is refreshing for a start, it looks like a magazing feature, and it makes you feel compelled to read it.
Great.
-----------------------------
It's only an ad.
i like the text and the photo.
it would make a nice magazine layout for a full-length feature.
Apparently the guys who did this are awesome so it must be good.
I can say that it pulled me in, but I read it to see what all the fuss is about, and to tell the truth it was just an article with some ok shots in tow.
Nice copy and the pictures aren't rubbish, and even though it's nice to see something different, it would have been nicer if it wasn't such and group circle jerk because of who did them.
But I talk shit for a living so ignore me.
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