22 comments

Jason Meyers's picture
Jason Meyers
8 pencils

A masterpiece. Paul Belford once again shows every art director who is boss in town.

hrd2mpress's picture
hrd2mpress
62 pencils

Well done indeed. Beautifully thought out, written and pictured. At last, a real ad with genuine intent and authentic content that stands out in the 'flotscam' that clogs this and every other ad showcase.

Snoop Addy Ad's picture
Snoop Addy Ad
58 pencils

Every single ad these guys do is amazing.
This campaign is inteligent, elegant and brightly executed.
I love it!

_Yr's picture
_Yr
44 pencils

don't get it. What's the point?

smudge23's picture
smudge23
171 pencils

The writing is good. The lay-out is inter-departmental trade press.

chinaski's picture
chinaski
951 pencils

it's just another magazine page... certainly not a masterpiece.

_Yr's picture
_Yr
44 pencils

as i said

beesting's picture
beesting
220 pencils

Rock solid!!!!!

kakatonga's picture
kakatonga
60 pencils

Could someone tell me which elements make this ad better than the others, especially in art direction? I'm trying, but I don't get them.

hrd2mpress's picture
hrd2mpress
62 pencils

I'll tell you, kakatonga.
Overall:
1. Better communication
2. Powerfully emotive
3. Sincere

In term of art direction:

1. Distinctive
2. Not heavy handed or striving for effect. The pictures tell a story, with photojournalistic verve

Don't you think it's great to see something different from the usual visual stunt/visual joke/visual riddle which is answered by the brand name?

Comments invited.

chinaski's picture
chinaski
951 pencils

1) better communication? we don't know that yet. wish we could measure it. good copy though.
2) powerfully emotive, IF you take time to read it.
3) sincere because the subject forces it to be so. an insincere tone wouldn't work.

as for art direction, i'd prefer a more captivating image, rather than a wall with a window in it.
I agree with the boring visual pun, joke thing. But IMHO avoiding ad cliches isn't enough to make a good ad.

me thinks's picture
me thinks
722 pencils

Happy about copy. Not sure about art direction.

ChuckNorris's picture
ChuckNorris
834 pencils

Nigel and Paul did it.

So it must be good!

hohohohohoho

(I like it)

lsadunb's picture
lsadunb
575 pencils

Great campaign.

teenie's picture
teenie
1894 pencils

The ad is beautifully written - it just feels like it's missing an over-riding headline. The image of the wall in the middle is stark - but for something that takes up so much place, it doesn't seem to vehicle a message. Maybe if the grafitti reflected theme of desperation/hopelessness, etc... Or maybe make the photo at left the central image. The wall itself just seems like lost potential...

miko1aj's picture
miko1aj
3098 pencils

i'm sad that so many people said that this is brilliantly layouted, because i don't want to seem like pressed to such opinion. But this is really massive and very british. I mean without the credits i'd know it's british. Adiing also: it's impressive that someone is still doing ads with that load of text. Bravo.

HOLA's picture
HOLA
82 pencils

Good campaign. Not a masterpiece by any means, but a strong layout which communicates with sincerity.

_________

Simplify.

MarceloG's picture
MarceloG
820 pencils

Very good campaign. Powerfull copies and art direction. Fantastic.
______________
In God I trust

antonioC's picture
antonioC
30 pencils

nice layout & typography

A. J. SMITH's picture
A. J. SMITH
2834 pencils

A good, rock solid idea, it doesn't even look like an ad, which is refreshing for a start, it looks like a magazing feature, and it makes you feel compelled to read it.

Great.

-----------------------------
It's only an ad.

spacecadetglow's picture
spacecadetglow
247 pencils

i like the text and the photo.
it would make a nice magazine layout for a full-length feature.

Disco Munky's picture
Disco Munky
3900 pencils

Apparently the guys who did this are awesome so it must be good.

I can say that it pulled me in, but I read it to see what all the fuss is about, and to tell the truth it was just an article with some ok shots in tow.

Nice copy and the pictures aren't rubbish, and even though it's nice to see something different, it would have been nicer if it wasn't such and group circle jerk because of who did them.

But I talk shit for a living so ignore me.

Doin' it for the points

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