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Antique, 2

Agency Network: 
Published/Aired: 
July 2010
Description: 

Print advertisment created by Rubecon, India for Prince Jewellery, within the category: Personal Accessories.

Ancient Secrets. Antique Jewellery Exhibition.

Advertising Agency: Rubecon, Chennai, India
Creative Director: Meera Zachariah
Art Director: Terese Devasahayam
Copywriter: Sajan Prathap Singh
Photographer: Arjun Mark

Comments (22)

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Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice looking ad, though instinctually I would steer clear of this jewellery lest I be cursed.

Write a wise saying and your name will live forever – Anonymous.

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dollypoppin's picture
dollypoppin
Activity Score 1423

Typical of a jewelry ad. Except for the envious painting, of course.

---------
"Nihil sub sole novum"

Guest's picture
Guest

So that's envy? Tough emotion to portray... not sure it works.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Art direction is poor!!

Himanshu Prabhakar

Guest's picture
Guest

Do u know wat is art direction

Guest's picture
Guest

Get your eyes checked. The art direction is brilliant.

nysa's picture
nysa
Activity Score 15

get your eyes checked. do you even know what art direction is? you're just envious, like the women on the wall. LOL!

Guest's picture
Guest

are you a troll? u have no clue what you're saying, do you? what a foolish, illiterate comment.

RadoubleJu's picture
RadoubleJu
Activity Score 152

i don't understand whats the use of that background photo?? is it necessary?? rest is good

Make it simple..

Guest's picture
Guest

does this campaign actually need a concept?? tell me one reason why? All that's is needed is a stunning photograph with a great model

Guest's picture
Guest

those jewels are an ancient secret and the women on the wall are just shocked that the jewels have been found and are being worn by this beautiful woman. when you know this story, the campaign makes absolute sense. it is wonderfully directed and executed. hats off to terese and arjun.

Dzsoi's picture
Dzsoi
Activity Score 8518

Since those paintings are the key to the concept, I guess they are kind of necessary.

Guest's picture
Guest

its like asking is the brain necessary inside the head.?

Guest's picture
Guest

really nice all.......... it presents Indian culture

nysa's picture
nysa
Activity Score 15

Again, a brilliant image!

MindDrift's picture
MindDrift
Activity Score 1170

Is this the national dress of India? It's sexy.

Guest's picture
Guest

the people in the portraits arent jealous...they're shocked that their precious jewels are being worn by some young chick! ancient secrets is an antique jewellery exhibition that's held every year, prince jewellery actually sources antique jewellery from different parts of india- some of the pieces are over 85 years old. Great work you guys!

velle's picture
velle
Activity Score 1550

i actually thought those jewellery belonged to the women in the photos, and that they wanted it back... but it's good to know where Ancient Secrets is coming from. I'm sure your target audience gets it? If they do, they would appreciate this ad.

Guest's picture
Guest

good photography

Guest's picture
Guest

the model and the photograph would have done the job, now the background looks 'heavy', it kinds of 'shrouds' the concept.

Guest's picture
Guest

The model looks like a eunuch

wishbox's picture
wishbox
Activity Score 10

Good photography Arjun, loved the lighting and the setup. Very dramatic!

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