Prince Edward Island Lung Association: Sometimes

Campaign directed at occasional smokers under the age of 25.

Advertising Agency: Extreme Group, Halifax, Canada
Creative Director: Shawn King
Associate Creative Director: Cliff Thompson
Art Director: James Rothenburg
Photographer: James Ingram
Post Production: Darren Hubley
Account Executive: Dave Denny
Published: December 2006

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Spanky's picture
4895 pencils

Sometimes Sleepy. It doesn't matter what you call it, it's still boring.

teenie's picture
1894 pencils

I'm starting to wonder if perhaps a copywriter might have been a good idea on the project...Interesting, but awkwardly written at times.

opened_mind's picture
24 pencils


me thinks's picture
me thinks
722 pencils

Nothing interesting.

dyaval's picture
40 pencils

what does this mean?

restless_r's picture
277 pencils

poor concept but nice art direction

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