Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA
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40 Comments
Increible! nadie se mojó...todos lindos, con su cabello espectacular! su ropita impecable!...
Otro ataque más de Publicilandiaaaaaaaaa!
Envidia es una mierda. El trabajo esta espectacular. Felicitaciones.
Seguro este guevon arriba no logra hacer un trabajo como este.
Se te olvidó poner "ironía" entre paréntesis al final del comentario.
(¿verdad qué se te olvidó?)
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It's so easy to critic.
great art direction.
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http://comunique9.blogspot.com
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Comunique9
Uhhhhhhhh abençoadoooo.
Solid art direction and all around campaign. This will sell I'm sure.
www.storytellerscreative.com
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Las dos sitacuiones se presentan en clave de sarcasmo, amigo.
Nice Art.
Está en clave de sarcasmo la narrativa.
Muy Buen arte.
Very good!
this is so amazingly awful i'm astounded.
Concept is not that great. But the execution is so awesome that makes it damn good.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Believe in Jesus - http://cargocollective.com/augustojesus
Estpid ad for stupid people
Yup
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It's so easy to critic.
excellent art!!!
http://dgdico.com.ar/
Why? Why? Oh god why? Is no one thinking anything beyond smart-assness?
life's got just one figure of speech.....irony!
How long you been posting here? :) If only for a short while, you should know this is how AITW works.
The ad itself? Proof that even fat guys can get hot chicks if they drink the right beer. :)
Same comments as on the other one: cute idea, not really pushed as far as it might have been. But cute.
Great art direction, photography and retouching.
excellent work. i like it.........
BIG UP !!!
El mundo se hunde a nuestro alrededor, pero no importa, sigamos bebiendo como si no pasara nada.
De acuerdo, el arte es impecable, pero el mensaje es perverso.
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better quicktime...
No one is wet
mas o dedo dele....
fodona rapah!
very unreal, not the situation, but the details...
good art direction
ELIE AL ATTAYEK
fun&girls&beer. It's all there. Nice campaign!
Beautiful art direction !
http://www.coupsdepub.com/
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http://mimundoenotromundo.blogspot.com/
good art director
www.barcreativo.com
Someone please tell me how to achieve this look in photoshop. I want all my stuff to look this great. Bravo
I could be wrong, but the background looks hand painted, not Photoshop.
I could be wrong, but looking at the crates of alcohol, the sharks, and the other ad, I would guess that most of the work was done in a CGI program such as 3Ds Max. Not to say that amazing visuals like this cannot be produced in Photoshop, but dang do those CG artists have a great advantage.
However, although I do not agree it applies here, an outstanding visual does not usually translate into a great ad.
I wonder how much time it took. I wanna learn how to achieve this look to make my photoshop print ads look real.I am pretty good but not great.
Basically, you throw any photo on top of a worn paper texture and set the photo to multiply at about 85. Then adjust your levels, channels, brightness and contrast to taste. It's really not that simple, but you can achive that "muddy" look like that.
www.storytellerscreative.com
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thanks I will try that :)
Absolutely wonderful art, for a hauntingly terrible concept.
i loved the art
Wonderful art direction > BUT.....there is a great problem with this ad, did you noticed that there are 4 men and only 3 women, who is going to be eated by the sharks???? ...:)
Simple ideas are the best !
Espectacular producción gráfica !!
http://artektracho.blogspot.com
good art direction & execution except the shadow of the guy wearing capton's hat, second from left, his shadow is looking unreal, specially his right hand's shadow.
and I think there was no need to add bird. May be it look greater if there were no bird.
Think, Act, Invent.
www.narendrakeshkar.com
Excelente Dirección de arte. Claro que no es una situacion real, pero esta bine realizado.
L
Life's a Trip. Enjoy the Ride!
Amazing post-production.
Great job on the art...well done :)
*****
SJB