Primus: Buddies, 1
Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA
27 comments
great art direction.
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http://comunique9.blogspot.com
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Comunique9
The "No matter what happens" is not really necessary.
Otherwise, it's a relatively crappy idea made OK through
the engaging visual.
That line is totally necessary and this is a graphic campaign. What's puzzling me is that there's always 4 guys and only 3 girls.
Good photos and art direction.
www.storytellerscreative.com
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Well, considering the guy in the middle is making eye contact with the waiter, I dont think the other two have much to worry about.
Overall? It's... cute. But it feels a little off somehow, like they didnt really make the best use of space in the layout. But that's a minor quibble, I think, just enough of an annoyance to make me wonder why they didnt push this a little further, design-wise.
The guy that lasts is mormon.
really lovely composing
done
Brilliant visuals, very engaging and i'd stop to look at it.
like it
excellent art!!!
la idea es regular pero la gráfica y la dirección de arte lo hace fantástico
Nice work! :)
la dir de arte se zarpa!
Bonito arte, pero la idea es absurda y parece pensada por niños.
Por favor, la publicidad tiene que conectar, con quien creen que conecte ese anuncio ?
Con nadie.
Tu criticas sin compreender a que publico esta direcionado el anuncio, Primus es la cerveza mas barata de Brasil, vendida a un publico en general de classe muy baja, que no tiene un trabajo de verdad, sus hijos no tienen libros, viven en una favela, pero para estas personas, se hay diñero para una cerveza con los amigos no hace falta nada mas, la vida esta perfecta. El anuncio esta muy bien para el publico a que se conecta.
..nice art
..
agree with "no matter what happens" not really necessary. nice campaign anyway.
zzbottom
I do not quite understand the bad or average ratings nowadays on aotw.
Especially for this campaign. It is fun. It is very well made and perfect for a beer brand. Congrats!
For me at least 7/10.
Nice Art direction
Beautiful art direction !
http://www.coupsdepub.com/
nice art direction but no idea.
In Brazil there is a popular expression very common nowadays wich says: "Let's go drinkin' couse the world it's up to an end", or something like that. So this campaign sells and talks straight to the target. Excellent in art direction and concept.
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http://mimundoenotromundo.blogspot.com/
i like it.. the fabulous art dierction
www.barcreativo.com
great art direction. (i would prefer a great idea, because this is what agencies are payed for.... IDEAS !!!!)
Simple ideas are the best !
Agencies are paid to meet expectations. If a client asks for a turd on a plate, there's no need to give him a turd on a plate with flowers,fireworks and nachos belgrande coming out of it. Agencies are there to help the client sell their product or service. No need to over embellish a campaign for a product that doesn't need it. I think this campaign is solid, speaks to the demographic and sells. Sell. Not promote. Not beautify. Not create. Sell.
www.storytellerscreative.com
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So this is finaly a good idea because is what the agency recommended to the client to sell the product. i agree with you, ideas is what agencies are paid for !!!!
it looks like an old idea though da art direction can be called moderate overall effect is gud....
is this......Human or Alien, nobody enjoing these kind of situations (imagine 9-11 in USA or Tusnami etc.....