Buddies, 1

October 2008
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Also From This Campaign (1 items)

Advertising Agency: Lew'Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant'Anna, Felipe Luchi
Copywriter: Toni Fernandes
Art Director: Leo Claret
Graphic Production:: Marcos Pedra
Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
Photo: Gustavo Lacerda/ FURIA

Comments (27)

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STRTLRS's picture
1601 Activity Scores

Agencies are paid to meet expectations. If a client asks for a turd on a plate, there's no need to give him a turd on a plate with flowers,fireworks and nachos belgrande coming out of it. Agencies are there to help the client sell their product or service. No need to over embellish a campaign for a product that doesn't need it. I think this campaign is solid, speaks to the demographic and sells. Sell. Not promote. Not beautify. Not create. Sell.

I think, therefore... yeah.