Advertising Agency: Grey Bucharest, Romania
Creative Directors: Stefan Vasilachi
Art Director: Stefan Vasilachi
Copywriter: Claudiu Dobrita
Illustrator: Roman Tolici
Published: April 2008
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10 Comments
not bad. make fun of pests, so...what? it doesnt drive me to buy primosal though, i din see any dangerous sign of these pests do to me...
because you don't have this problem. the target does.
think, adsthinker, think.
thanks for the response Dobrita, well, r u saying that when u spray primosal, those pests can actually runaway temporary, then return other days? U actually showing the pests did survice after the termination, instead of showing the spary can kill the pests, i mean, what's the point showing them still alive? may be i missing something, beg ur explanation! Cheers.
IMO, these ads are a reference to 1950's US (don't know if elsewhere) government propaganda where they instructed people how to "protect" themselves from nuclear attacks even though there was nothing you could actually do. They make fun of some of these advises in in some movies, like when the children where instructed to hide under their desks in school (it's just useless).
That's why i think they used the nuclear mushroom to show the poison.
did anyone see the DOOM campaign by Hunt's and you give these scribbles a 8? students judging i can only summise.
une autre façon de parler des pesticides
i like it
Yeah, Dave, I know the DOOM campaign, it's awesome. "Trick or treat" is my favorite. Your point being?...
aww.. interesting and different approach..but it kinda makes me not wanna kill those poor things again.. :|
I kind of feel pity for them too? Was this supposed to happen? I wouldn't go too far with this ad. This different approach led me thinking in a whole new direction.
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