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Primeau Vélo Bike Store: Garage
As passionate about bikes as you are.
Advertising Agency: Palm Arnold, Montreal, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Art Director: Etienne Bessette
Copywriter: Etienne Bastien
Published: March 2008
Comments
Hehe I like this one. Simple, straightforward...one of those "why didn't i think of that?" type ideas.
Good find!
totally agree
http://jazarah.net/blog/
great
Lawn looks way too green...kidding! Great ad, agree with Pogi5
Although are they talking about push bikes or motorbikes, that's where strapline starts to confuse people...anyone?
Forget that comment about motorbikes or push bikes, I just saw the other ad and all is clear now, but this proves it only works as a campaign
nice and simple
It would be cool so see some skid marks down the driveway - just feels a bit too clean.
I was thinking the exact same thing.
This ad is wonky in art direction: Shouldn't the garage door be tinner too? The only reason why they're that wide is to fit a car.
Stop tying to complicate it. It's good and simple. Keep it that way. No I wouldn't put skid marks, I wouldn't put a thin garage door. Next you'll be saying can we put some bikeys out the front or how 'bout we hang a leather jacket on the mailbox.
Actually the line just says, "As passionate as you". There's no mention of bikes at all. Also, I'm not sure that showing me how passionate I am about bikes (which I'm not) convinces me that Primeau is passionate, nor does narrowing the entry to my garage best demonstrates my passion.
The brief is not just to create an ad with a twist because what happens is that people are so happy they got it that they forget that it's selling something (especially on a site like this).
If the brief says to show that Primeau is passionate about bikes then I believe this has failed.
i still don't get the other one. but this is a fine one!
does not do anything for the brand. won't win awards either.
think harder.
yup! this one is good.
your work is your identity.
http://harshikcreations.blogspot.com/
how is the good anyway!! found a way for the bike.. so what?.. sorry but this is so lame!
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Everartz
Simple. Great.
Alpinabmw and Footch...Members for 48 minutes and 19 hours... ha ha ;)
Ethan Base a member for 3 hours! :P
Simple. Love it.
Keep it simple...way to go!
The Ad Mad
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