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Primeau Vélo Bike Store: Garage

Primeau Vélo Bike Store: Garage
Your rating: None Average: 5.2 (17 votes)

As passionate about bikes as you are.

Advertising Agency: Palm Arnold, Montreal, Canada
Creative Directors: Pascal DeDecker, Christina Brown
Art Director: Etienne Bessette
Copywriter: Etienne Bastien
Published: March 2008

Comments

Pogi5's picture 253 pencils

Hehe I like this one. Simple, straightforward...one of those "why didn't i think of that?" type ideas.
Good find!

jazarah's picture 1272 pencils
Nanel's picture 283 pencils

great

RM's picture 421 pencils

Lawn looks way too green...kidding! Great ad, agree with Pogi5
Although are they talking about push bikes or motorbikes, that's where strapline starts to confuse people...anyone?

RM's picture 421 pencils

Forget that comment about motorbikes or push bikes, I just saw the other ad and all is clear now, but this proves it only works as a campaign

hoperator's picture 80 pencils

nice and simple

halfstring's picture 290 pencils

It would be cool so see some skid marks down the driveway - just feels a bit too clean.

brain123's picture 840 pencils

I was thinking the exact same thing.

Copy_Can's picture 648 pencils

This ad is wonky in art direction: Shouldn't the garage door be tinner too? The only reason why they're that wide is to fit a car.

footch's picture 2 pencils

Stop tying to complicate it. It's good and simple. Keep it that way. No I wouldn't put skid marks, I wouldn't put a thin garage door. Next you'll be saying can we put some bikeys out the front or how 'bout we hang a leather jacket on the mailbox.

Takmelius's picture 65 pencils

Actually the line just says, "As passionate as you". There's no mention of bikes at all. Also, I'm not sure that showing me how passionate I am about bikes (which I'm not) convinces me that Primeau is passionate, nor does narrowing the entry to my garage best demonstrates my passion.
The brief is not just to create an ad with a twist because what happens is that people are so happy they got it that they forget that it's selling something (especially on a site like this).
If the brief says to show that Primeau is passionate about bikes then I believe this has failed.

sumsum's picture 623 pencils

i still don't get the other one. but this is a fine one!

federal highway's picture 18 pencils

does not do anything for the brand. won't win awards either.
think harder.

the killer's picture 1487 pencils

yup! this one is good.

your work is your identity.
http://harshikcreations.blogspot.com/

everartz's picture 5344 pencils

how is the good anyway!! found a way for the bike.. so what?.. sorry but this is so lame!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

alpinabmw's picture 5 pencils

Simple. Great.

Ereux's picture 70 pencils

Alpinabmw and Footch...Members for 48 minutes and 19 hours... ha ha ;)

Takmelius's picture 65 pencils

Ethan Base a member for 3 hours! :P

Ethan Base's picture 130 pencils

Simple. Love it.

TheAdMad's picture 557 pencils

Keep it simple...way to go!

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