Prime TV: Michael

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Directors: Chris Schofield, Billy McQueen
Creatives: Rory Mckechnie, Clara McLaurin, Billy Mcqueen


sirvan's picture
29870 pencils

Didn't need the callout pointing to the light part of the spectrum. Should've just put it as the title of the show, by the logo.


"I love some things, and don't love some other things."

Hellas's picture
1172 pencils

i'm reading a book on advertising and this idea is in the book (going from black to white for MJs biography)
somebody's been reading the same book...

"I don't live in Greece, Greece lives in me..."

Guest's picture

old student work

doncorso's picture
35 pencils

This is a VERY used resource, with a VERY used idea (the black-white Michael Jackson).

chamindarathnayake's picture
377 pencils


Chaminda Rathnayake

PERP's picture
433 pencils

I actually have a book where this idea appears. EXACTLY like this.

.: look for the green giant on the label :.

J Designer's picture
J Designer
2420 pencils

I’m sorry but I don’t like this. As sirvan said, the title of the show by the logo would have been enough...but this idea has been done so many times! Surly there was another way to display this?

macluvin's picture
397 pencils

the client gets what the client wants. they probably read the same book.

gravity's picture
181 pencils

as MJ's death, we will be seeing this type of ads for another 10 years. sorry...

rolling.stone's picture
2740 pencils

i get it, i like it


~ Quite obviously, I have gathered no moss ! ~

EGGO's picture
354 pencils

p.33 of the Advertising Concept Book by Pete Barry.

Student did this already and it was published.

You have to hate advertising in order to truly love it.

theanc's picture
2781 pencils

An ad commenting on MJ's color change? How creative!

Guest's picture


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