Prime TV: Michael
Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Directors: Chris Schofield, Billy McQueen
Creatives: Rory Mckechnie, Clara McLaurin, Billy Mcqueen
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13 Comments
Didn't need the callout pointing to the light part of the spectrum. Should've just put it as the title of the show, by the logo.
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"I love some things, and don't love some other things."
i'm reading a book on advertising and this idea is in the book (going from black to white for MJs biography)
somebody's been reading the same book...
"I don't live in Greece, Greece lives in me..."
old student work
This is a VERY used resource, with a VERY used idea (the black-white Michael Jackson).
agree!
Chaminda Rathnayake
I actually have a book where this idea appears. EXACTLY like this.
.: look for the green giant on the label :.
I’m sorry but I don’t like this. As sirvan said, the title of the show by the logo would have been enough...but this idea has been done so many times! Surly there was another way to display this?
the client gets what the client wants. they probably read the same book.
as MJ's death, we will be seeing this type of ads for another 10 years. sorry...
i get it, i like it
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~ Quite obviously, I have gathered no moss ! ~
p.33 of the Advertising Concept Book by Pete Barry.
Student did this already and it was published.
You have to hate advertising in order to truly love it.
An ad commenting on MJ's color change? How creative!
Believe in Jesus - http://cargocollective.com/augustojesus
good