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Prime TV: Michael

Prime TV: Michael
Your rating: None Average: 4.4 (26 votes)

Advertising Agency: DRAFTFCB, Auckland, New Zealand
Creative Directors: Chris Schofield, Billy McQueen
Creatives: Rory Mckechnie, Clara McLaurin, Billy Mcqueen

13 Comments

sirvan's picture 30000 pencils
sirvan | Fri, 2009-11-06 18:48

Didn't need the callout pointing to the light part of the spectrum. Should've just put it as the title of the show, by the logo.

+++

"I love some things, and don't love some other things."

Hellas's picture 1134 pencils
Hellas | Fri, 2009-11-06 19:44

i'm reading a book on advertising and this idea is in the book (going from black to white for MJs biography)
somebody's been reading the same book...

"I don't live in Greece, Greece lives in me..."

Guest's picture
Guest | Fri, 2009-11-06 19:49

old student work

doncorso's picture 35 pencils
doncorso | Fri, 2009-11-06 20:16

This is a VERY used resource, with a VERY used idea (the black-white Michael Jackson).

chamindarathnayake's picture 347 pencils
chamindarathnayake | Fri, 2009-11-06 20:51

agree!

Chaminda Rathnayake

PERP's picture 439 pencils
PERP | Fri, 2009-11-06 21:23

I actually have a book where this idea appears. EXACTLY like this.

.: look for the green giant on the label :.

J Designer's picture 2420 pencils
J Designer | Sun, 2009-11-08 14:30

I’m sorry but I don’t like this. As sirvan said, the title of the show by the logo would have been enough...but this idea has been done so many times! Surly there was another way to display this?

macluvin's picture 365 pencils
macluvin | Sun, 2009-11-08 18:36

the client gets what the client wants. they probably read the same book.

gravity's picture 183 pencils
gravity | Mon, 2009-11-09 04:17

as MJ's death, we will be seeing this type of ads for another 10 years. sorry...

rolling.stone's picture 2750 pencils
rolling.stone | Mon, 2009-11-09 07:49

i get it, i like it

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~ Quite obviously, I have gathered no moss ! ~

EGGO's picture 337 pencils
EGGO | Mon, 2009-11-09 17:35
1

p.33 of the Advertising Concept Book by Pete Barry.

Student did this already and it was published.

You have to hate advertising in order to truly love it.

theanc's picture 2697 pencils
theanc | Thu, 2009-11-12 11:37

An ad commenting on MJ's color change? How creative!

Believe in Jesus - http://cargocollective.com/augustojesus

Guest's picture
Guest | Thu, 2009-11-19 08:49

good

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