Man vs Wild. April. Prime.
Man Vs Wild is a popular TV show where adventurer and ex S.A.S. soldier Bear Grylls is dropped into an extreme environment with little more than the clothes on his back. His mission is to survive. A large part of survival is finding food and water and Bear goes to great lengths to find sustenance from highly unlikely - and often disgusting food sources. These ads are a tribute to Bear Gryll’s adventurous palette.
Advertising Agency: DraftFCB, Auckland, NewZealand
Art Director: Kelly Lovelock
Copywriter: Matt Simpkins
Executive Creative Director: James Mok
Creative Directors: Billy McQueen, Chris Schofield
Photographer: Julie-Maree Southern
Retoucher: Denny Monk
Account Director: Fleur Head
Account Manager: Katie Loverich
Producer: Jason Jones
Published: March 2010