Prime Personal Banking: Watch, 6

Time and life. If you don't have the first, you don't have the second.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin

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32 comments

Mezooo's picture
Mezooo
174 pencils

I would have wrote this:

"I really like them...

nice idea and ececution

And thank you for a watch ad that's not stereotypical"

if it would be an ad for a watch brand...
anything else...like this ones...just don't make any sense

so do the same thing for a watch manufacturer,
let the sticky mans do something that's linked to the lifestyle the watch is supposed to express
and it would be a great ad!

Kateter's picture
Kateter
2020 pencils

totally agree!

for a watch it'd be f**king brilliant.
for a bank... well, it's just way off.

great idea wasted. what a pity.
nicely done though.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

totally not agree. i really don't have much clue what personal banking is, but i can easily grasp that, in general, it saves your time.

which, a watch can't match. saying that a watch could save your time would be an awkward overpowering of a product for my money.

wildbore's picture
wildbore
749 pencils

yes. great ads. but NOT 4 PERSONAL BANKING.
pls findout a watch manufacturer. they wil love these ads. ( try.u can)
good job guys!

andré ™'s picture
andré ™
144 pencils

I'd have to disagree, cause it's perfect for banking and way more clever also, with some watch brand would just be another ad for watches.

So therefore I have to say it's one of the best campaigns I've seen so far.

Very Good Job!

Kateter's picture
Kateter
2020 pencils

@ you and Audrius Kubrik: print this ad, cover the logo, leave the headline and ask people what's it for.

if more than 2% says it's for banking I'll admit I was wrong.
in other case it's called relevance.

thirty6chambers's picture
thirty6chambers
1464 pencils

that's pretty senseless. if you covered up the logo for most service ads and some product ads, you would have no idea what it was for as well.

I agree that upon first look at the visual, this would seem to be a watch ad. But once I read the copy and saw the logo I immediately made sense of it. Now, if this was for a watch company, this concept would make no sense. Think about it.

whitespace's picture
whitespace
1953 pencils

actually the guy above you makes sense.

if you were in the market for banking but don't really care about watches, you won't read the copy - you'd just turn the page.

and if it's for a watch company, the visual alone tells me that their watches tell a story. time to live, time to eat, time for everything.

the relevance has to hit home way before the person consciously processes it by reading the copy. hook and bait.

theanc's picture
theanc
2778 pencils
izmild's picture
izmild
770 pencils

izmild
http://uniquetvcomm.blogspot.com
Great idea. time and life! The execution is nise...

onestepahead's picture
onestepahead
97 pencils

LOVE IT! the line is great, a bit layered but stil for a evolved market the ad is just Good.

ManchuChanchu's picture
ManchuChanchu
701 pencils

haven't these already won something cannes? superb never the less. solid idea beautifully executed. the way advertising should be without contrived connects.

rupeshkashyap's picture
rupeshkashyap
6 pencils

hey superb campaign! great line and great art but product connect is really weak. initially i thought it is for watch brand only but presonal banking....i am not too sure.

brc912's picture
brc912
105 pencils

Completely agree... beautiful art and concept for a watch company, but it does not make sense for personal banking.

fifilo's picture
fifilo
74 pencils

Nice one.

niffob's picture
niffob
94 pencils

All of them very nice.

Very good copy and art direction.

Well done.

iamcreative's picture
iamcreative
262 pencils

nice campaign

Sepia's picture
Sepia
12 pencils

Personal banking?huh?

ricklongo's picture
ricklongo
1244 pencils

I don't think the idea is that great. Nice, but not great.

But unlike some people here, I also think it fits perfectly with the brand. They're selling a concept: take the time to do the stuff you like. Personal banking is a dynamic service, that keeps you from wasting extra hours in bank lines. What's not to get?

manal's picture
manal
16 pencils

very creative!

EscolaElisava's picture
EscolaElisava
106 pencils

didnt read the comments. but loved the copy!!!

dlkgrsy's picture
dlkgrsy
36 pencils

Easy concept, interesting copy, hard to execute visually but nailed it perfectly.

Elaine Cipriano's picture
Elaine Cipriano
4 pencils

It would be fine for a watch brand. I said "fine". And for a personal banking, I think it's FANTASTIC. It says: Take your time and use it for things that you love. (Don't spend it going to the bank).

Ops! someone just said this.

andré ™'s picture
andré ™
144 pencils

Everything fits perfectly, the copy(just wonderful), the Idea(good) and the execution(classic), they all reach the target.

deepside's picture
deepside
177 pencils

The visual effect is beautiful but i don't think the whole poster can really express their idea

alnore's picture
alnore
212 pencils

i think it's also good for personal banking.
banking=money
and time is money, right?
but the copy is waay more brilliant

skeMaMen's picture
skeMaMen
426 pencils

And the point is, bank has take your time cause you don't have time to eat at home?! What's the point about plate and food?

>>> Designed to be signed...

Davosk's picture
Davosk
4833 pencils

Beautiful work. The agency should be very proud of its creative staff and do all they can to keep them.

Guest's picture
Guest

The concept is great as it's thought provoking.
Could it be used for lots of things? Sure.
BUT, I bet whereever the ad was placed, if it was,
all other ads surrounding it paled in comparison.
Just look in any financial mag. Pretty blah stuff.

Guest's picture
Guest

anyone have a link to the Prime Banks website?... having trouble finding it

keith kadira's picture
keith kadira
8 pencils

gud one

audyreza's picture
audyreza
105 pencils

haaaa like this one
thumbs up!

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