Prime Personal Banking: Watch, 1

Time and life. If you don't have the first, you don't have the second.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin

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6 comments

second_creator's picture
second_creator
754 pencils

nice

copywriter

fifilo's picture
fifilo
74 pencils

Freshest compaign I've seen this year.

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
64 pencils

i like it, great stuff

XL's picture
XL
214 pencils

Now... let's see you do it with digital watches!

Hee.

Awesome stuff.

dlkgrsy's picture
dlkgrsy
36 pencils

You can go to the moon with this... so many variations possible which I think shows how good the concept is but I'm sure it came to them in like a second.

skeMaMen's picture
skeMaMen
426 pencils

I know this line long time ago (or something like that), and it is some kind of joke.

- I like alcohol and woman, but the second don't want me because of the first. I found this similiar with their line. Maybe I'm wrong...

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