Prime Personal Banking: Watch, 1
Time and life. If you don't have the first, you don't have the second.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director / Creative Director: Alexandre Gama
Art Director: Márcio Ribas
Copywriter: Patrícia Leme
Photographer: Cássio Vasconcellos
Illustrators: Roberto Jun, Daniel Leão
Artist: Sang
Digital Retouch: Daniel Leão, Alexandre Calvin
Comments
nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Freshest compaign I've seen this year.
i like it, great stuff
Now... let's see you do it with digital watches!
Hee.
Awesome stuff.
You can go to the moon with this... so many variations possible which I think shows how good the concept is but I'm sure it came to them in like a second.
I know this line long time ago (or something like that), and it is some kind of joke.
- I like alcohol and woman, but the second don't want me because of the first. I found this similiar with their line. Maybe I'm wrong...
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