Prime Condoms: Tree

Prime Condoms: Tree

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

Your rating: None Average: 5.2 (10 votes)

Comments

Shehzad's picture
Submitted by Shehzad on Fri, 2008-07-04 07:11.

Not so clear, imagery is poor

LeeHarvey's picture
Submitted by LeeHarvey on Fri, 2008-07-04 08:04.

Totally clear to me. Nice campaign, very funny too!

Shehzad's picture
Submitted by Shehzad on Fri, 2008-07-04 23:32.

I think it shd be clear to all, i shd say art direction is poor.

Mezooo's picture
Submitted by Mezooo on Fri, 2008-07-04 08:04.

first of all the SENDER! why do you hide the sender? put the brand in a position where EVERYBODY can see it... betweet the lights...in front of the tree maybe...
it doesn't matter how good the idea is, when you have to search fot the sender of the ad, and when you finally did find it, you can't even recognize, because it is too small and in nearly the same color as the background...

Submitted by ChuckNorris on Fri, 2008-07-04 08:41.

WTF is a sender?

Submitted by jamesrothenburg on Fri, 2008-07-04 09:16.

Maybe a call-to-action? Anyway, I don't agree I can easily see the logo in the upper left corner. Putting it between the lights would ruin the ad.

Submitted by Adaddicted on Sun, 2008-07-06 04:18.

Its German.... ; )
I do not agree too. I see the logo in the upper right corner!

withalltherespects

Submitted by Wordnerd on Fri, 2008-07-04 09:33.

hm i don't know. having sex under a tree is supossed to be "wild". but this furnature makes it look like the bedroom of a boring married couple. maybe that's supposed to be the joke, but the product is not saying "resurrect your love life", but "Wherever the mood strikes you.". maybe i'm too picky, but something feels not right here.

Submitted by theanc on Fri, 2008-07-04 15:05.

I agree with you. They just put 2 references together. Like 80's ads.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Submitted by weedtweed on Fri, 2008-07-04 18:11.

it's meant to be metaphorical. without the bedroom lights, you wouldn't think sex-under-a-tree.

Submitted by MNS on Sat, 2008-07-05 07:52.

This is for Mezooo

http://www.creativetechs.com/iq/make_the_logo_bigger_the_song.html

Submitted by Frits Harkema on Sun, 2008-07-06 04:17.

Wow. You can use these condoms outside! What a product! Innovative!

Submitted by ChuckNorris on Sat, 2008-07-05 08:13.

Some people here are way to literal.

It's just a visual joke.

They put the bedside tables so you see whatever place as a bedroom.

It says that with those condoms any place can be a bed.

Kruk's picture
Submitted by Kruk on Sat, 2008-07-05 09:38.

If the slogan would be less difficult to find and to read the ad would be much more clearer... at least to me... love idea though. Specially the one with the car...

Submitted by imosaddaq on Tue, 2008-07-08 02:29.

i like it so much .

Submitted by wickedcheese on Wed, 2008-07-09 23:42.

actually it's quite alright an idea. just the logo position is oh-so-wrong.