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Tree

Agency: 
Published/Aired: 
July 2008
Description: 

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

Comments (18)

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Highest Rated

jupa05's picture
jupa05
Activity Score 11

all the campaign is excellent, congratulation, fernando fryd and jorge martinez

StuartLittle's picture
StuartLittle
Activity Score 468

Not so clear, imagery is poor

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Totally clear to me. Nice campaign, very funny too!

StuartLittle's picture
StuartLittle
Activity Score 468

I think it shd be clear to all, i shd say art direction is poor.

Mezooo's picture
Mezooo
Activity Score 174

first of all the SENDER! why do you hide the sender? put the brand in a position where EVERYBODY can see it... betweet the lights...in front of the tree maybe...
it doesn't matter how good the idea is, when you have to search fot the sender of the ad, and when you finally did find it, you can't even recognize, because it is too small and in nearly the same color as the background...

ChuckNorris's picture
ChuckNorris
Activity Score 834

WTF is a sender?

jamesrothenburg's picture
jamesrothenburg
Activity Score 554

Maybe a call-to-action? Anyway, I don't agree I can easily see the logo in the upper left corner. Putting it between the lights would ruin the ad.

Adaddicted's picture
Adaddicted
Activity Score 3435

Its German.... ; )
I do not agree too. I see the logo in the upper right corner!

withalltherespects

Favete's picture
Favete
Activity Score 365

OH MY GOD, THAT WAS SO CLIENT-LIKE!!! GOSH!!!

Wordnerd's picture
Wordnerd
Activity Score 6692

hm i don't know. having sex under a tree is supossed to be "wild". but this furnature makes it look like the bedroom of a boring married couple. maybe that's supposed to be the joke, but the product is not saying "resurrect your love life", but "Wherever the mood strikes you.". maybe i'm too picky, but something feels not right here.

theanc's picture
theanc
Activity Score 2783

I agree with you. They just put 2 references together. Like 80's ads.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

weedtweed's picture
weedtweed
Activity Score 62

it's meant to be metaphorical. without the bedroom lights, you wouldn't think sex-under-a-tree.

MNS's picture
MNS
Activity Score 40
Frits Harkema's picture
Frits Harkema
Activity Score 713

Wow. You can use these condoms outside! What a product! Innovative!

ChuckNorris's picture
ChuckNorris
Activity Score 834

Some people here are way to literal.

It's just a visual joke.

They put the bedside tables so you see whatever place as a bedroom.

It says that with those condoms any place can be a bed.

Kruk's picture
Kruk
Activity Score 27

If the slogan would be less difficult to find and to read the ad would be much more clearer... at least to me... love idea though. Specially the one with the car...

imosaddaq's picture
imosaddaq
Activity Score 71

i like it so much .

impossible is nothing !

wickedcheese's picture
wickedcheese
Activity Score 84

actually it's quite alright an idea. just the logo position is oh-so-wrong.

jupa05's picture
jupa05
Activity Score 11

all the campaign is excellent, congratulation, fernando fryd and jorge martinez

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