Prime Condoms: Tree

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

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18 comments

StuartLittle's picture
StuartLittle
468 pencils

Not so clear, imagery is poor

LeeHarvey's picture
LeeHarvey
3045 pencils

Totally clear to me. Nice campaign, very funny too!

StuartLittle's picture
StuartLittle
468 pencils

I think it shd be clear to all, i shd say art direction is poor.

Mezooo's picture
Mezooo
174 pencils

first of all the SENDER! why do you hide the sender? put the brand in a position where EVERYBODY can see it... betweet the lights...in front of the tree maybe...
it doesn't matter how good the idea is, when you have to search fot the sender of the ad, and when you finally did find it, you can't even recognize, because it is too small and in nearly the same color as the background...

ChuckNorris's picture
ChuckNorris
834 pencils

WTF is a sender?

jamesrothenburg's picture
jamesrothenburg
554 pencils

Maybe a call-to-action? Anyway, I don't agree I can easily see the logo in the upper left corner. Putting it between the lights would ruin the ad.

Adaddicted's picture
Adaddicted
3435 pencils

Its German.... ; )
I do not agree too. I see the logo in the upper right corner!

withalltherespects

Favete's picture
Favete
365 pencils

OH MY GOD, THAT WAS SO CLIENT-LIKE!!! GOSH!!!

Wordnerd's picture
Wordnerd
6662 pencils

hm i don't know. having sex under a tree is supossed to be "wild". but this furnature makes it look like the bedroom of a boring married couple. maybe that's supposed to be the joke, but the product is not saying "resurrect your love life", but "Wherever the mood strikes you.". maybe i'm too picky, but something feels not right here.

theanc's picture
theanc
2778 pencils

I agree with you. They just put 2 references together. Like 80's ads.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

weedtweed's picture
weedtweed
62 pencils

it's meant to be metaphorical. without the bedroom lights, you wouldn't think sex-under-a-tree.

MNS's picture
MNS
40 pencils
Frits Harkema's picture
Frits Harkema
713 pencils

Wow. You can use these condoms outside! What a product! Innovative!

ChuckNorris's picture
ChuckNorris
834 pencils

Some people here are way to literal.

It's just a visual joke.

They put the bedside tables so you see whatever place as a bedroom.

It says that with those condoms any place can be a bed.

Kruk's picture
Kruk
27 pencils

If the slogan would be less difficult to find and to read the ad would be much more clearer... at least to me... love idea though. Specially the one with the car...

Mosaddaq's picture
Mosaddaq
71 pencils

i like it so much .

impossible is nothing !

wickedcheese's picture
wickedcheese
84 pencils

actually it's quite alright an idea. just the logo position is oh-so-wrong.

jupa05's picture
jupa05
11 pencils

all the campaign is excellent, congratulation, fernando fryd and jorge martinez

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