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Prime Condoms: Tree

Prime Condoms: Tree
Your rating: None Average: 6.4 (14 votes)

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

18 Comments

StuartLittle's picture 468 pencils

Not so clear, imagery is poor

LeeHarvey's picture 3087 pencils

Totally clear to me. Nice campaign, very funny too!

StuartLittle's picture 468 pencils

I think it shd be clear to all, i shd say art direction is poor.

Mezooo's picture 174 pencils

first of all the SENDER! why do you hide the sender? put the brand in a position where EVERYBODY can see it... betweet the lights...in front of the tree maybe...
it doesn't matter how good the idea is, when you have to search fot the sender of the ad, and when you finally did find it, you can't even recognize, because it is too small and in nearly the same color as the background...

ChuckNorris's picture 836 pencils

WTF is a sender?

jamesrothenburg's picture 555 pencils

Maybe a call-to-action? Anyway, I don't agree I can easily see the logo in the upper left corner. Putting it between the lights would ruin the ad.

Adaddicted's picture 3417 pencils

Its German.... ; )
I do not agree too. I see the logo in the upper right corner!

withalltherespects

Favete's picture 365 pencils

OH MY GOD, THAT WAS SO CLIENT-LIKE!!! GOSH!!!

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Change it, change it now coz they will tomorrow.

Wordnerd's picture 6617 pencils

hm i don't know. having sex under a tree is supossed to be "wild". but this furnature makes it look like the bedroom of a boring married couple. maybe that's supposed to be the joke, but the product is not saying "resurrect your love life", but "Wherever the mood strikes you.". maybe i'm too picky, but something feels not right here.

theanc's picture 2697 pencils

I agree with you. They just put 2 references together. Like 80's ads.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

weedtweed's picture 62 pencils

it's meant to be metaphorical. without the bedroom lights, you wouldn't think sex-under-a-tree.

MNS's picture 40 pencils
Frits Harkema's picture 713 pencils

Wow. You can use these condoms outside! What a product! Innovative!

ChuckNorris's picture 836 pencils

Some people here are way to literal.

It's just a visual joke.

They put the bedside tables so you see whatever place as a bedroom.

It says that with those condoms any place can be a bed.

Kruk's picture 27 pencils

If the slogan would be less difficult to find and to read the ad would be much more clearer... at least to me... love idea though. Specially the one with the car...

Mosaddaq's picture 69 pencils

i like it so much .

impossible is nothing !

wickedcheese's picture 84 pencils

actually it's quite alright an idea. just the logo position is oh-so-wrong.

jupa05's picture 11 pencils

all the campaign is excellent, congratulation, fernando fryd and jorge martinez

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