Prime Condoms: Prison

Prime. Maximum Security Condoms.

Advertising Agency: TBWA\BUENOS AIRES, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Fernando Serra
Copywriter: Nicolás Centroni
Agency Producer: Sergio Palermo
Illustrator: Marcos Santos
Published: February 2013


manamana's picture
7 pencils

clap clap clap
I ve been enjoying and appreciating each situation.

talkingisfree's picture
2629 pencils

Boom. Now this is a different idea in an overdone brief. Nicely done. Like it a lot.

auliviet's picture
179 pencils

Effective ad with a nice art

alexander22's picture
5 pencils

Talkingisfree, it's personification. do you think it is a different idea?

talkingisfree's picture
2629 pencils

That is not the idea.
The idea is pointing the condom as a maximum security prison where you cannot escape.
If the personification itself was the idea, it would be the same if they were in prison, in the disco or on the beach.
The personification is just a side thing to make it all fun, likable to watch and alive. You could make the same idea as a photographic photo of a prison shaped as a condom. But it would suck.

alexander22's picture
5 pencils

a prison as a condom do not suck to me.
i think the personification it is a part of the idea, not the way to do it.
perhaps we should think about how they thought, if they thought on the concept and how to develop it or just thought "sperm prisoners"
excuse my english

bakamono's picture
1004 pencils

Makes me think that all sperm is evil and babies will become criminals so we might as well never have kids. Find this ad very negative. Maybe they are advertising prison brand of condoms.

Over thinking?

because therefore it is

mageye's picture
2 pencils

No not overthinking at all. It is indeed a very cynical advert

I agree with what you say. First of all I looked at it thought about it and it was fun but the bottom line here is that 'you don't want to unlock all that potential evil on the world do you?'

So there's a good boy wear a conny!

Now let me think of a religion that may really not like this. Well let's not go there. LOL

kleenex's picture
34103 pencils

I like the effort...

johnanderson's picture
141 pencils


Show me the money's picture
Show me the money
353 pencils

Why the inmates are happy? Is it a prison or a carnival? Nope.

cvchitale's picture
1375 pencils


Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

i like effort put in there. Funnily nice. Good work

Love creating ads..

piter2k's picture
17 pencils

Very nice!!!!! it's really cool

MindDrift's picture
1144 pencils

And to think you gave this the golden award, while you gave TedX a Bronze...

kcd0226's picture
88 pencils

I definitely think the TedX should've gotten gold. This is a good ad but the Ted ad is much better.

ankitadv's picture
826 pencils

nice work

Orlando Andrade's picture
Orlando Andrade
124 pencils

Funny idea.

sanshade's picture
4 pencils

Funny illustration!!

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