Prime Condoms: Pool

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

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7 comments

monotone's picture
monotone
301 pencils

I think they're trying something new here. Very cool.

Crisp One's picture
Crisp One
2007 pencils

agreeeeeeeeeeeeeed

XTG's picture
XTG
1355 pencils

except condoms in the pool water probably will not be very effective llol

cp's picture
cp
354 pencils

somehow this just connects!

a paradise in waiting, perhaps? I especially liked the background -- unchartered territory!

There are so many possibilities here, that just makes this great. I am imagining, for example how deep is that pool?

Frits Harkema's picture
Frits Harkema
713 pencils

If the water is cold, there will be a problem. Not with this condom! It shrinks in cold water. Great!

totalcrap's picture
totalcrap
34 pencils

I really don't think this is saying anything for the brand. What's the product benefit? Portability? I think that's sort of a given with condoms.

jupa05's picture
jupa05
11 pencils

excellent

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