Prime Condoms: Pool
Wherever the mood strikes you.
Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque
7 Comments
I think they're trying something new here. Very cool.
I swear I had something cool to put here.
agreeeeeeeeeeeeeed
except condoms in the pool water probably will not be very effective llol
somehow this just connects!
a paradise in waiting, perhaps? I especially liked the background -- unchartered territory!
There are so many possibilities here, that just makes this great. I am imagining, for example how deep is that pool?
If the water is cold, there will be a problem. Not with this condom! It shrinks in cold water. Great!
I really don't think this is saying anything for the brand. What's the product benefit? Portability? I think that's sort of a given with condoms.
excellent