Prime Condoms: Pool

Prime Condoms: Pool

Wherever the mood strikes you.

Advertising Agency: DRAFTFCB, Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Copywriter: Fernando Fryd
Art Director: Jorge Martinez
Account Supervisor: Rodrigo Luque

Your rating: None Average: 5.2 (12 votes)

Comments

monotone's picture
Submitted by monotone on Fri, 2008-07-04 07:49.

I think they're trying something new here. Very cool.

Le Douche's picture
Submitted by Le Douche on Fri, 2008-07-04 14:12.

agreeeeeeeeeeeeeed

Submitted by XTG on Fri, 2008-07-04 09:03.

except condoms in the pool water probably will not be very effective llol

Submitted by cp on Fri, 2008-07-04 12:47.

somehow this just connects!

a paradise in waiting, perhaps? I especially liked the background -- unchartered territory!

There are so many possibilities here, that just makes this great. I am imagining, for example how deep is that pool?

Submitted by Frits Harkema on Mon, 2008-07-07 14:56.

If the water is cold, there will be a problem. Not with this condom! It shrinks in cold water. Great!

Submitted by totalcrap on Tue, 2008-08-05 10:05.

I really don't think this is saying anything for the brand. What's the product benefit? Portability? I think that's sort of a given with condoms.