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18 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

Clearly, not the best way to illustrate the benefit.

Rusio's picture
Rusio
326 pencils

It makes your car so fast that if someone wants to photograph your car, he has to shoot plenty of times
until he completes the whole structure. One thing at a time. It`s funny.
I hope thats the idea. :O

ivan's picture
ivan

Interesting approach, but I think the idea is that the normal shape of bettle is transformed to a sports car shape because of the fuel.

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

hahaha. thanks ivan to explain it. cool. the concept shown clearer in this compare to the previous one.

Popchevy's picture
Popchevy
29 pencils

Ivan always got the truth ,by the way ,my name is Ivan too..

Naddeo's picture
Naddeo
71 pencils

That is correct Ivan, that was the idea.
I agree that maybe the gap is too large and that the Beattle execution is better than the Volvo.

ellehcimeo's picture
ellehcimeo
3522 pencils

Ahhh. Ivan is all knowing!
Still don't care for this. Not clear enough.

ivan's picture
ivan

I only got it after seeing the VW ad.

Ivan Raszl, admin of AotW

Rusio's picture
Rusio
326 pencils

jejeje thanks Ivan.
Yes, you have to see this one to get the idea

kre8's picture
kre8
989 pencils

yeah, this one looks like its been on an episode of 'pimp my ride'.
doesnt really say 'fast' as much as the volvo one.

swifire's picture
swifire
2 pencils

it's turned into a Porsche 911

addyhoch10's picture
addyhoch10
2592 pencils

exactly.

quodavid's picture
quodavid
734 pencils

I like when you came with an idea like that, but it is a little forced that its make it with photos, you never know why

theassailante's picture
theassailante
234 pencils

interesting though..

1983's picture
1983
148 pencils

I like Rusio's idea

walkingbuddha's picture
walkingbuddha
188 pencils

Not saying the idea is bad but the art direction could have been simplified – threw me a bit.

Why not just have a beautifully retouched beetle made to look like a sports car?

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http://www.benpearce.net

hang-the-dj's picture
hang-the-dj
1262 pencils

Funny how it takes an explanation for us to 'get' this ad and most of us work in advertising. What chance does the consumer have?

Ivan, did they tell you the concept when they sent it in?

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Even after hearing the explanation, I still don't really see the "beatle transformation into a Porsche." Looks like a picture of a Porsche that has been cut up into puzzle-like pieces to me. I appreciate the thought that went into this, but as hang-the-dj says, how is the consumer possibly supposed to get this? Especially when most people spend about 0.5 sec on any given ad.

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