Prima Fiat: Novo Pálio, 2

A little more innovation and the users manual would have to come in the trunk.

Advertising Agency: 9mm, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Ramiro Pimentel
Published: January 2012

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16 comments

alecrespo's picture
alecrespo
151 pencils

duca #brazilzilzil.... o/

ancana22's picture
ancana22
273 pencils

"very beautiful" ,,,,,,, criativ in the vain

kleenex's picture
kleenex
29411 pencils

not for me.

arthor's picture
arthor
515 pencils

Or you could have actually been innovative like other companies and put it the manual in a touch device that's built into the car's computer.

rakistangel's picture
rakistangel
27 pencils

is the background on the right perspective?

alaaelalfi's picture
alaaelalfi
40 pencils

What's wrong with the car shadows ... This ad need more graphics work ...

kalpesh78's picture
kalpesh78
2580 pencils

Agree with rakistangel. The perspective is all off.

ideas....30 minutes nahi toh free.

bate_palmas's picture
bate_palmas
1479 pencils

I'm not convinced the 'benefit' is appealing enough here. It may have to fit in the trunk?

All it tells me is this car is gonna be damn complicated

CuriousPencil's picture
CuriousPencil
4227 pencils

+1

Gi_bo's picture
Gi_bo
1385 pencils

I think the perspective is perfectly alright, it´s just the car that´s missing the right front wheel, +1

GiBo

Felipe Takemura's picture
Felipe Takemura
15 pencils

WOW! Nice job!

liny_77's picture
liny_77
197 pencils

NO! Poor and weak job, sorry.

gbl's picture
gbl
451 pencils

Poor, weak job, awful art stuff... not at brazillian level.

Wordfruit's picture
Wordfruit
1023 pencils

To me, this looks like it might be suggesting a negative:

"This car is full of confusing gadgets. You'll need a manual to figure it all out."

Jackbr's picture
Jackbr
1385 pencils

:)

Jack

morse's picture
morse
15972 pencils

I don't think it works.

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