Prima Fiat: Novo Pálio, 1

The critics thought it was innovator.
The specialists thought it was different.
Who bought it, are bragging about it.

Advertising Agency: 9mm, Florianópolis, Brazil
Creative Director: Alexandre Guedes
Art Director: Ramiro Pimentel
Copywriter: Anderson Nascimento
Illustrator: Ramiro Pimentel
Published: January 2012

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9 comments

alecrespo's picture
alecrespo
151 pencils

the red car is more beautiful... o/

ancana22's picture
ancana22
273 pencils

Show...show...show...é Paul McCartney

alaaelalfi's picture
alaaelalfi
40 pencils

The car is beautiful .. The ad is ????????? ...

thirdseason33's picture
thirdseason33
39 pencils

What's the point?

Gi_bo's picture
Gi_bo
1385 pencils

I think the perspective is perfectly alright, it´s just the car that´s missing both right wheels, +1

GiBo

Felipe Takemura's picture
Felipe Takemura
15 pencils

Great! Fantastic!

Wordfruit's picture
Wordfruit
1023 pencils

I don't find the copy believable.

If it said something specific I think there'd be more chance I'd believe it.

truetoy's picture
truetoy
2 pencils

Yeah, it really does look like that car is missing two wheels. Oh well, it looks like someone installed a hid conversion kit (in both low beams and high beams! Who does that?), so maybe that will support the passenger side?

lol.

tchellob's picture
tchellob
9 pencils

No art direction, no concept and producers spamming comments. Could you tell me about lens flare effect? Terrible!

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