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12 comments

Ad Analyst's picture
Ad Analyst
451 pencils

its okk

Ad Analyst, (Advertising Journals) INDIA

basasemo's picture
basasemo
46 pencils

Maybe, nice comment

daviddavid's picture
daviddavid
2635 pencils

True, but if they do that it will be a special project and it cost more. In this way it is just a page of advertising.

ivan's picture
ivan

I agree. That would have made it more effective.

Ivan Raszl, admin of AotW

morse's picture
morse
16007 pencils

Spot on dude.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Andrej Troha's picture
Andrej Troha
613 pencils

I kinda dig this effort. But it's what I like to call a "75% idea", the missing 25% is what Sushil Kumar pointed out. That would truly be a nice takeover.
Additionally, I have an issue with empty plates in a cook book. They can't compete with plates full of delicious food, no matter how cool the idea is. So, it's always a lose-lose combo.
Plus: why 4 stars of difficulty level? It should be half a star at most …

Naser_K's picture
Naser_K
171 pencils

"Arab" not "arab".

basasemo's picture
basasemo
46 pencils

Dear Andrej,
having an empty plates in a recipe book full of delicious plates will be choking and disruptive as it isn't normal, in my opinion it'll grape attention.
for Sushil comment, it's not about before and after technique, it's about how to reach to this "ultimate shiny recipe" in a normal recipe book or magazine, it's how i associated the product benefit to the medium itself.

Andrej Troha's picture
Andrej Troha
613 pencils

I agree, and I'm not saying that Henkel should use plates full of food. Of course they’ll use super clean shiny empty plates. All I’m saying is that if you have one visual with delicious food and another with no food, former will always be more appealing.

Ad Analyst's picture
Ad Analyst
451 pencils

Thanks Ivan and all to be with my art perception.

Ad Analyst, (Advertising Journals) INDIA

kleenex's picture
kleenex
29454 pencils

I agree with sushil kumar swami

Gordon35's picture
Gordon35
16 pencils

Great comment Sushil

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