Prialt: See the person through the pain, Face

Advertising Agency: Saatchi & Saatchi Health, London, UK
Executive Creative Director: Mike Walker
Head of Art: Eduard Llena Portell
Account Director: Nick Dutnall
Agency Producer: Derek Duncan
Photographer: Zena Holloway
Retoucher: Nathan Doney
Published: August 2011


atb2005's picture
13567 pencils

This is not a "public interest" campaign, Ivan. Prialt is a drug (pain reliever).

That said, why is the copywriter not credited?

Overall, the campaign is too artsy fartsy. Highfalutin visuals paired with equally highfalutin copy.

Billoughsby's picture
5097 pencils

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

and here

I'd be interested to know more about the author and S&S's arrangement with him, if any.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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