Advertisement

See the person through the pain, Face

Published/Aired: 
August 2011
7534
Description: 

Print advertisment created by Saatchi & Saatchi, United Kingdom for Prialt, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi Health, London, UK
Executive Creative Director: Mike Walker
Head of Art: Eduard Llena Portell
Account Director: Nick Dutnall
Agency Producer: Derek Duncan
Photographer: Zena Holloway
Retoucher: Nathan Doney

Comments (2)

Log in or register to post comments

Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

http://www.writers-network.com/index.cgi?view=125436

and here

http://action.painfoundation.org/site/PageServer?pagename=Poetry&print...

I'd be interested to know more about the author and S&S's arrangement with him, if any.

That's it.

atb2005's picture
atb2005
Activity Score 13557

This is not a "public interest" campaign, Ivan. Prialt is a drug (pain reliever).

That said, why is the copywriter not credited?

Overall, the campaign is too artsy fartsy. Highfalutin visuals paired with equally highfalutin copy.

Billoughsby's picture
Billoughsby
Activity Score 5142

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

http://www.writers-network.com/index.cgi?view=125436

and here

http://action.painfoundation.org/site/PageServer?pagename=Poetry&print...

I'd be interested to know more about the author and S&S's arrangement with him, if any.

That's it.

Advertisement