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See the person through the pain, Face

Published/Aired: 
August 2011
Description: 
Advertising Agency: Saatchi & Saatchi Health, London, UK
Executive Creative Director: Mike Walker
Head of Art: Eduard Llena Portell
Account Director: Nick Dutnall
Agency Producer: Derek Duncan
Photographer: Zena Holloway
Retoucher: Nathan Doney

Comments (2)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5138

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

http://www.writers-network.com/index.cgi?view=125436

and here

http://action.painfoundation.org/site/PageServer?pagename=Poetry&print...

I'd be interested to know more about the author and S&S's arrangement with him, if any.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
Activity Score 13557

This is not a "public interest" campaign, Ivan. Prialt is a drug (pain reliever).

That said, why is the copywriter not credited?

Overall, the campaign is too artsy fartsy. Highfalutin visuals paired with equally highfalutin copy.

Billoughsby's picture
Billoughsby
Activity Score 5138

In a Google search using the first couplet, the poem shows up as the work of one Mike W., among other places here:

http://www.writers-network.com/index.cgi?view=125436

and here

http://action.painfoundation.org/site/PageServer?pagename=Poetry&print...

I'd be interested to know more about the author and S&S's arrangement with him, if any.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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