Prestige English: Two minutes

Improve your English

This ad refers to Turkish Prime Minister saying "One minute!" in an aggressive tone towards the moderator of Davos meetings. "One minute" were the only words he could say in English.

Advertising Agency: Gram Istanbul, Turkey
Creative Director: Tarık Akın, Nurcan Yıldız
Art Director: Çiğdem Kurt Çağlıyan
Copywriter: Berkay Özay
Photographer: Nejat Talas
Published: October 2009

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Juan Cabral's picture
Juan Cabral
709 pencils

Well, I didn't like it. Maybe because I am not Turkish.

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

gave me a smile

Underdose's picture
132 pencils

Actually he said "One minutes" at his first attempt.. If you'd write "One minutes" and put a red correction line on the "s", this AD would be far better..

9060's picture
2 pencils

As the ad is based on a real moment the prime minister did not really say "one minuteS". your opinion could be nice in that case.
what he exactly said was "one minute" and nothing more, cuz he does not speak english.
the copy says "improve your english" not "correct your english"

dsklan's picture
1927 pencils

artistlik yapma, lan!

Guest's picture


grafivolkan's picture
11 pencils

i love it man. nice work. congratulations. :PPP

Guest's picture

god job. Less is more...

Guest's picture

Biraz daha hard geçseniz bile olurdu..

Beyninize sağlık.

thegokhanunver's picture
2 pencils

Loud applause for gram...

silvi's picture
4172 pencils

I don´t get it.

doncorso's picture
35 pencils

Read the rationale.

J Designer's picture
J Designer
2420 pencils

As Underdose said, you have to make it clear that she is adding the 'S' to help improve their English. A red underline would have been enough to make this ad 10 times better.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Ummmm....let's see....I'm actually stumped for words for once...

I quite like her hairdo.

Yeah, that's it! I like her HAIR!!

: (

shahidali's picture
4063 pencils

given the background i'll go with 'Underdose' to make the ad 'meaningful'.


simiot's picture
854 pencils

Bu adamlar nerden bilsin RTE'nin gafını. Güzel fikir. Ancak Nejat Talas'a hiç gerek yokmuş.

she_kai's picture
221 pencils

ten years
------improve your creativity

goncacicek's picture
6 pencils

kahkaha atmasam da 30 saniye kadar gülümseyerek baktığımı inkar edemiycim..

brkbltc's picture
47 pencils

RTE sells... pfff

ET - English Teacher's picture
ET - English Teacher
10 pencils

Not understandable without the context

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