August 24, 1954. End of the Vargas Era.
O POVO newspaper. The Ceará way of telling history.

Anniversary campaign for a Brazilian Newspaper. Ceará xylography is one of the most popular kind of art.

Advertising Agency: Avantti, Fortaleza, Ceará, Brazil
Creative Director: Edison Izipetto
Art Director: Kleyton Mourão
Copywriters: Leonardo Gonçalves, Pedro Guerra
Illustrator: Rafael Limaverde

March 2007


purplesimon's picture
473 pencils

Personally, I love the art direction on all of these, looks like those lino cuts from centuries back; similar to Thom Yorke's Eraser album art work.

pauloeduardo's picture
14 pencils

For who don't know, those lino cuts are still in use in Ceará, Brasil.. That explains "the Ceará way of telling history". Not just beautiful, bu effective! Clap, clap!

lsadunb's picture
571 pencils

Classic Brazilian campaing. But I don't think it works internationally, cause people don't know Ceara's art.

Arisca's picture
164 pencils

It's quite beautiful, which is universal. And it's meant to work locally anyway.

brain123's picture
830 pencils

There is a whole bunch of campaigns based on black and white illustration these days. Must be some kind of art direction trend. I wonder if they would all look the same to award judges??

Dick Huges's picture
Dick Huges
937 pencils

what the f**k is Ceraa?

Arisca's picture
164 pencils

one of the many many many places i'm sure you've never been or will ever want to be. it's called The World.

Have Heart's picture
Have Heart
922 pencils

Don't get the idea, but thumbs up for the illustrator.

elmikel's picture
1147 pencils

Yes. Nice art direction on these. I almost forgot about this technique - lino cuts. It looks realy good.

copywriter.txt's picture
828 pencils

Loose the strenght because is more regional than global. But this series have a nice approach and works very well.

ryudo's picture
29 pencils

nice work and nice medium used.

simone's picture
187 pencils

It sucks!!!!

8 WAVES's picture
33 pencils

i thing it is a wood carving print!!!!

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