If you light up, you die.
Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Creative Director: Jaime Cueto
Art Directors: Sergio Becerra, Andrés Mejía
Copywriter: Sebastián González
Illustrator: Robert Paz
Photographer: Javier Crespo
Published: December 2007
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27 Comments
DEYAVU... creo que esto ya lo vi...
award winnig.
-simple with ample
great visual, the line is a little awkward. how about, light up and die.
I'm noit totally sold on this one...
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brandon
www.brandonknowlden.com
Gr8 visual with a lovely copy...
Nazim
Nice visual indeed... but it doesn't need the copy. A line like that actually makes it less strong, according to me. It's like all these messages on cigarette packs these days... they have no effect on smokers at all... on the contrary... and therefor weaken the strong visual
If there werent the page title, i wouldn't see a gun, not conviced, to negative...
xhpdesign.com
Agreed, the title made me see the gun. If it ACTUALLY looked like a gun, then it'd be convincing.
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The concept is only as good as the execution.
done two decades ago.
Un anuncio EXCELENTE!!, visual simple y contundente. Avisos de esos que uno envidia!!! NICE!!
Chop Jessica.
GREAT VISUAL>>>>>>
"No think is impossible"
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http://mikeyonjan.blogspot.com/
http://merobarema.blogspot.com
You don't need to hit us over the head with a forcible line when the visual is doing most of the work for you.
I don't like the line, anyway.
We get the idea, but it really is a false claim.
old school
I'm gonna say I like it.
fuck!ape!look at newyork festival.He imitates the old ads!
no need for copy. visual says it all. excellent!!
done in a different execution...ol school
vieja escuela?? claro, la de los maestros, de la que todos deben aprender.
Ud tiene el ego tan grande como la estupidez, que mal gusto comentar sus propios avisos imbécil, que bueno que las circunstancias lo pusieron en una agencia de acuerdo a su nivel creativo.
nice one. The old school, i agree with the old school, some of us need to learn about them.
great work.
nice
are we supposed to se a gun here.. No way.
Any smoker will only see a lighter.
Pericles, feo eso, ud sabe que eso es un fusil. Santy tiene ese aviso en su book hace mucho tiempo. ademas se lo tengo con tazas de cafe y hasta este aviso igual, ya lo montare en joelapompe.com junto al de Van Camps.
.
Simple, contundente, inteligente y buena
Direción de Arte. Bueno!
Eso es tener muchas agallas, fusilar un aviso, ponerse bravo porque le dicen que ya lo hicieron, y en treinta versiones diferentes. Lo mejor del cuento es que yo hice uno en la universidad "hace muchos años" con esa idea pero se veía la punta del cigarrillo, y el humo se veía como si se hubiese acabado de disparar un arma.