mrtalented's picture
2173 pencils

lame idea, copy writing and art direction. at least find the angle of the product that fits to the actor in poster better. the headline should be more parodic.

kre8's picture
989 pencils

i think theres something in the idea, but it looks like a junior mac operator has thrown it together, with the coffee lady as his writing partner.

hang-the-dj's picture
1262 pencils

You have a 'coffee lady'? I gotta get me one of those...

A. J. SMITH's picture
2838 pencils

I too would like q coffee lady

whitespace's picture
1953 pencils

... wow I'd like to see her shaven...

A. J. SMITH's picture
2838 pencils

Me too

Corona Raymaker's picture
Corona Raymaker
549 pencils

Mhm, mhm. Pretty qualified comment, that last one ... :D
I have to agree, that the execution here lacks of prudence.

carlo's picture
163 pencils

I think the intention is clear... For me it works.
I guess the idea of this campaign is to really make it look forced, i hope it is.


Because great designs need no further explanation.

Corona Raymaker's picture
Corona Raymaker
549 pencils

That would be a just idea.
If it really is intentional, it's well done ^^

Boony wants a beer's picture
Boony wants a beer
380 pencils

I reckon you folk at DDB Germany should email your good friends at DDB Auckland and ask to see the work they did last year for Sky TV.

Same idea, but the line was better - "We don't put ads in our movies, they seem to have enough already" - accompanied by scenes from 'Elf' and Bridget Jone's Diary, etc where there were examples of horrendously blatant product placements.

The execution was better too...in fact,everything about them shat all over these concept layouts.

hang-the-dj's picture
1262 pencils

If DDB Aukland are so damn awesome Boony why don't you just go and work there?

Ha! You're right tho, this campaign is utter garbage, very poorly done. The NZ stuff is choice bro'.

snowman's picture
66 pencils

Art director, prepared to be executed.

jacksonrabbit's picture
290 pencils

I'll take poorly exececuted and thought out ideas for $400 Alex.

adroitmachine's picture
20 pencils

No, that's fine - you're in advertising, why try to make it look good? As long as the concept is there... somehow.

Have Heart's picture
Have Heart
922 pencils

The art-direction sucks, but I stil like the idea.

A. J. SMITH's picture
2838 pencils

What an awful ad.

In almost every way.

Bundy Agency's picture
Bundy Agency
597 pencils

Frankly my dear i dont give a pepsi

Laurent's picture
289 pencils

in a more politically correct way, and so as not to discourage you, this definitely calls for a 'back to the drawing board'. sorry 1/10

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