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Speak For Her, 3

Agency: 
Published/Aired: 
February 2012
Description: 

Illustrator: Sergio Paulo

Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda

Comments (13)

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Highest Rated

somecopywriter's picture
somecopywriter
Activity Score 1113

Wow, powerful stuff, really hits you hard.

Isbain's picture
Isbain
Activity Score 27

I really don't get it.

kleenex's picture
kleenex
Activity Score 44705

I say flop of an idea.

marano's picture
marano
Activity Score 348

I like these. Powerful ads with good execution. I'm not sure I understand the hole in the floor but I think it would work just fine without that... Bad 3-D text

Isbain's picture
Isbain
Activity Score 27

"...but I think it would work just fine without that"

I really don't think so, my dear.
I think it is a balloon, but i don' get the idea all the same.

marano's picture
marano
Activity Score 348

I think you might be right about the balloon. My initial thought was that maybe the hole in the floor was some sort of metaphor. I'd omit that detail either way. I thought it was pretty straight forward otherwise though.

Baker2790's picture
Baker2790
Activity Score 8

Looks to me like its supposed to be a speech bubble.

marano's picture
marano
Activity Score 348

Yea, that's how I interpreted Isbains comment. A word balloon. I just think it confuses people.

kr34t1v3's picture
kr34t1v3
Activity Score 33

The small hole in the floor signifies hardship to access and apprehend the culprit.
The victim carries the the bad experience.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not so special

Angry Jonny's picture
Angry Jonny
Activity Score 2

It's supposed to be a speech bubble... The scene is contained inside the speech bubble. That's why you are supposed to dial 100 to "speak for her". Tell them what happened.

Aphex's picture
Aphex
Activity Score 264

Prefiero la del niño con un ojo morado: "Mi papi es más fuerte que el tuyo"

* Desde un punto estético, no era necesario tener el copy en 3D.

"Si eres buen copy, presiona alt + F4"

torontose's picture
torontose
Activity Score 393

no

somecopywriter's picture
somecopywriter
Activity Score 1113

Wow, powerful stuff, really hits you hard.

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