Advertisement

Speak For Her, 2

Agency: 
Published/Aired: 
February 2012
19980
Description: 

Illustrator: Sergio Paulo

Print advertisment created by Perfil 252, Brazil for Prefeitura De Belo Horizonte, within the category: Public Interest, NGO.

Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda

Comments (4)

Log in or register to post comments

Highest Rated

Quinqui31's picture
Quinqui31
Activity Score 57

agree with the "devastatingly heartbreaking" and the 3d text effect. it's out of range according to the ad. though is a powerful campaing!

KimKong's picture
KimKong
Activity Score 198

These ads are devastatingly heartbreaking to me. I think that's the point, since it makes me want to act. This one is particularly moving, as it seems to be that point in a therapy session where the third person explanation of an event becomes real and traumatic again. I do agree with the other commenter that the 3D text looks off. Nevertheless, I think this is a very strong campaign.

Quinqui31's picture
Quinqui31
Activity Score 57

agree with the "devastatingly heartbreaking" and the 3d text effect. it's out of range according to the ad. though is a powerful campaing!

himynameisdarren's picture
himynameisdarren
Activity Score 6

Very powerful bunch of ads. They maybe could have used three different children. Even switched genders. Great concept.

KimKong's picture
KimKong
Activity Score 198

Good call - switching genders would have been an interesting tactic that I think would have worked quite well.

Advertisement