Prefeitura De Belo Horizonte Child Abuse Awareness: Speak For Her, 3

Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Illustrator: Sergio Paulo
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
Via: creativesociety

13 comments

Isbain's picture
Isbain
27 pencils

I really don't get it.

kleenex's picture
kleenex
27722 pencils

I say flop of an idea.

marano's picture
marano
348 pencils

I like these. Powerful ads with good execution. I'm not sure I understand the hole in the floor but I think it would work just fine without that... Bad 3-D text

Isbain's picture
Isbain
27 pencils

"...but I think it would work just fine without that"

I really don't think so, my dear.
I think it is a balloon, but i don' get the idea all the same.

marano's picture
marano
348 pencils

I think you might be right about the balloon. My initial thought was that maybe the hole in the floor was some sort of metaphor. I'd omit that detail either way. I thought it was pretty straight forward otherwise though.

Baker2790's picture
Baker2790
8 pencils

Looks to me like its supposed to be a speech bubble.

marano's picture
marano
348 pencils

Yea, that's how I interpreted Isbains comment. A word balloon. I just think it confuses people.

kr34t1v3's picture
kr34t1v3
33 pencils

The small hole in the floor signifies hardship to access and apprehend the culprit.
The victim carries the the bad experience.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so special

Angry Jonny's picture
Angry Jonny
2 pencils

It's supposed to be a speech bubble... The scene is contained inside the speech bubble. That's why you are supposed to dial 100 to "speak for her". Tell them what happened.

Aphex's picture
Aphex
264 pencils

Prefiero la del niño con un ojo morado: "Mi papi es más fuerte que el tuyo"

* Desde un punto estético, no era necesario tener el copy en 3D.

"Si eres buen copy, presiona alt + F4"

torontose's picture
torontose
393 pencils

no

somecopywriter's picture
somecopywriter
1100 pencils

Wow, powerful stuff, really hits you hard.

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