Prefeitura De Belo Horizonte Child Abuse Awareness: Speak For Her, 3

Speak for her. Call 100 to report child sexual abuse.

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officers: Carlos Eduardo Porto Moreno
Creative Directors: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Waldemar França
Photographer: Marco Mendes
Illustrator: Sergio Paulo
Typographer: Waldemar França
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
Via: creativesociety

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13 comments

27 pencils

IsbainMonday, February 6, 2012 - 13:53

I really don't get it.

15820 pencils

kleenexMonday, February 6, 2012 - 14:29

I say flop of an idea.

358 pencils

maranoMonday, February 6, 2012 - 15:02

I like these. Powerful ads with good execution. I'm not sure I understand the hole in the floor but I think it would work just fine without that... Bad 3-D text

27 pencils

IsbainMonday, February 6, 2012 - 15:47

"...but I think it would work just fine without that"

I really don't think so, my dear.
I think it is a balloon, but i don' get the idea all the same.

358 pencils

maranoMonday, February 6, 2012 - 23:24

I think you might be right about the balloon. My initial thought was that maybe the hole in the floor was some sort of metaphor. I'd omit that detail either way. I thought it was pretty straight forward otherwise though.

8 pencils

Baker2790Tuesday, February 7, 2012 - 00:39

Looks to me like its supposed to be a speech bubble.

358 pencils

maranoTuesday, February 7, 2012 - 00:49

Yea, that's how I interpreted Isbains comment. A word balloon. I just think it confuses people.

37 pencils

kr34t1v3Tuesday, February 7, 2012 - 00:59

The small hole in the floor signifies hardship to access and apprehend the culprit.
The victim carries the the bad experience.

2631 pencils

MicheleVirgilioTuesday, February 7, 2012 - 03:18

not so special

http://www.mandarinoadv.com

2 pencils

Angry JonnyThursday, February 9, 2012 - 00:35

It's supposed to be a speech bubble... The scene is contained inside the speech bubble. That's why you are supposed to dial 100 to "speak for her". Tell them what happened.

264 pencils

AphexMonday, February 13, 2012 - 11:21

Prefiero la del niño con un ojo morado: "Mi papi es más fuerte que el tuyo"

* Desde un punto estético, no era necesario tener el copy en 3D.

"Si eres buen copy, presiona alt + F4"

401 pencils

torontoseFriday, March 9, 2012 - 06:56

1037 pencils

somecopywriterTuesday, March 13, 2012 - 06:09

Wow, powerful stuff, really hits you hard.

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