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Pregnancy Test

Published/Aired: 
July 2011
Description: 

When you need to know

Advertising agency: Etcetera, Amsterdam, The Netherlands
Creative Directors: Edward Bardoul, Raymond van Schaik
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Photographer: Arthur Mebius
Additional credits: Edwin Veer, Magic Group

Comments (13)

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Highest Rated

AD-rian's picture
AD-rian
Activity Score 261

Not sure what this ad is trying to tell me. That these two are the happiest, but dumbest people in the world? I don't see how the image relates to the text, or the image to the product. Ah well...

luiggihope's picture
luiggihope
Activity Score 12

boring

Luiggi

ad lover's picture
ad lover
Activity Score 31

explain please...

TheBert's picture
TheBert
Activity Score 65

Judging by the line, I think they're trying to say that this pregnancy test gives you accurate results fast. I also believe the majority of women would know if they were pregnant if they were that far along.

That said, I don't think this ad has been executed well enough to make buyers say, "Predictor is the pregnancy test I need when I'm trying to conceive.

drmahammad's picture
drmahammad
Activity Score 42

yes i think so also ..you are right

iswanda82's picture
iswanda82
Activity Score 346

i think what they're trying to say is, eventhough i have a big belly, i need predictor to prove that im really pregnant......
twisted thinking and really neea a time to actually digest this ad, or maybe im just too stupid

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

She: WOW...good i took this test...it says i am pregnant...
He: What you saying... finally your sudden fatness will make sense now...

Olafski001's picture
Olafski001
Activity Score 1193

the test makes it sooo clear she's pregnant, as if she was already having such a big belly.
that wasn't to hard, was it?
ad not that good though

ace85le's picture
ace85le
Activity Score 3939

The thought process is seriously twisted here...

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danielchapman's picture
danielchapman
Activity Score 292

I think its a boy/girl predictor, and the wallpaper is ugly so they need to know which color to paint ASAP

Glut's picture
Glut
Activity Score 3937

lazy thought

freak designs's picture
freak designs
Activity Score 31

must be out of this world kind of ad...???
But plz explain...

aspiring designer

jihanem's picture
jihanem
Activity Score 4

This ad would make sense and be funnier if she were a malnourished girl with a bloated belly... Black humor, anyone? No? Okay.

AD-rian's picture
AD-rian
Activity Score 261

Not sure what this ad is trying to tell me. That these two are the happiest, but dumbest people in the world? I don't see how the image relates to the text, or the image to the product. Ah well...

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