Predator Watch: Mask, 1

Attention predators: undercover officers are online

Predator Watch is a multimedia campaign aimed at deterring predators from soliciting sex from children online.

Advertising Agency: Rethink Communications, Vancouver, Canada
Creative Directors: Ian Grais, Chris Staples
Art Director: Lisa Lebedovich
Copywriter: Rob Tarry
Photographer: Lindsay Siu
Studio artist: Richard Parkes
Published: January 2010

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thedesignaddict's picture
5391 pencils

Great ad. Simple and clear. My only complaint is that all 3 ads are exactly the same.

atb2005's picture
13567 pencils

Exactly the same? I think they all show difference faces. Great campaign! 9 stars for me.

alexander_bickov's picture
3279 pencils

Nicely done

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