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Pramila International Tea: Shit
Wakes you up for sure.
Advertising Agency: Inter Publicity, Mumbai, India
Creative Director / Art Director / Copywriter: Viren Kamdar
Comments
80081355
lol
you are the funniest
aha. So this magnificent taste cause you diarrhea. This definitely makes your moves faster.
Is it ghost or kamikaze-client?
Lovin it! That's exactly how it is. Brilliant. Amazing way of communicating the effect of the tea lol
fuck ... stolen from students work!
all this tells me is that you wanted to say 'shit' on an alarm clock. i know nothing about the tea. i can guess that it has caffeine or some sort of stimulant. i recommend a partner, because the AD is apathetic, the copy is weak, and the creative direction should've shot this down when it was still just an idea on a napkin.
dangerously creative!
This shit was done exactly like that last year, shame on you didn't even change the art direction...
http://robinstam.blogspot.com/
I can't belive it!
They fuckin' stole it!
http://www.flickr.com/photos/99126802@N00/2108896468/
_______________
It's so easy to critic.
Its true!! they are exactly the same!
OH NO! LET'S BE SURPRISED THAT SOMEONE IN THE AD INDUSTRY STOLE A CONCEPT!
Stole a concept? Man, they have stoled the whole campaign letter-by-letter as it is. Amazing!
LOL! AND? Good grief, let's be shocked and surprised.
Honestly, I dont understand the hysterics about this. Yeah, they stole it. It's not like it was all that original or thought-provoking the first time around. Further, who aside from the most extreme media could run an ad with the copyline "Shit"? Much as real life might vary from the idea, most publications have to adhere to some self-discipline when it comes to language.
the real tragedy is that somebody stole a bad concept.
Not the concept, the execution too. Can you show me another ad-steal where all three print was identical, with the very same words? I doubt it. I know you're just trying to show off as an experienced 'I've seen everything' pro but it doesn't work in this case.
i like it, its working for me
ziad hamdan
www.ziadhamdan.spaces.live.com
I really like these. So simple and I get them from a mile away.
Wow they stole the idea completely! Not even a little different. Shame.
wow... the idea is pretty catchy, but too bad its stolen.
; ( ......... ; ) ......... ; 8 ......... ; p
withalltherespects
I didn't think these ads we're that good to begin with... but to see the manner in which they we're stolen. CRIMINAL!
I have seen other people take older ideas and at least make them look like their own... but these guys just went ahead and copied an entire campaign!!! This better appear on joelapompe!
hey!
Creative Director / Art Director / Copywriter: Viren Kamdar
see this http://robinstam.blogspot.com/
shame on you man!
I'd like to thank Viren Kamdar for stealing the idea I made during my internship at Saatchi New York, because now my student work and my blog gets a lot of attention again. My art-director Julien von Seherr-Thoss will be grateful as well, cause he's looking for a job right now :-) I hope that in the future you'll make it to Ads of the World with some ideas of your own ;-)
Nice work Robin-Julien. Cool campaign.
Herez a CD who stole campaign of a student.
I don't understand why people like this, even as student work.
oh wow, a swear word dressed up as alarm clock LCD. how provocative.
seriously, think about it. Is the alarm clock exclaming "shit" waking you up or is it the tea in this case? And even if you make the argument that this is an example of a metaphor, usually the word shit or hell are used to punctuate negative situations, not wake people up or get your attention. Or maybe we're late to something? in which case the tea didn't do its job.
boooorrrriiiinnnggggg
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