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Prajwala: Job benefits

Prajwala: Job benefits
Your rating: None Average: 6.8 (32 votes)

Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
A prostitute only becomes one when you hire her.

This is an ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak P.
Copywriter: Shikha Gupta
Published: May 2010

16 Comments

pez's picture 1664 pencils
pez | Sat, 2010-07-31 07:51
6

it's ok, but why women get cancer when they work like prostitutes?... just to know...

Leighwritescopy's picture 20 pencils
Leighwritescopy | Sat, 2010-07-31 09:34

Cervical cancer can be related to STDs like HPV.

http://leighwritescopy.blogspot.com
http://twitter.com/leighwritescopy

Guest's picture
Guest | Sat, 2010-07-31 09:22

Prostitute is misspelled in the ads.

Guest's picture
Guest | Fri, 2010-08-06 15:50

SNAP!

Bahamut's picture 97 pencils
Bahamut | Sat, 2010-07-31 12:23
8

I think this are great ads, except for the bad spelling "prostitite", and i think the bloos is way to much. It could work much better whitout it. Good Work.

Prime83's picture 503 pencils
Prime83 | Sat, 2010-07-31 13:15

"blood" b - l - o - o - d

Guest's picture
Guest | Sat, 2010-07-31 15:42

The S is soooooo close to D....

Cube's picture 460 pencils
Cube | Mon, 2010-08-02 02:57
4

this is the best one but the blood does not work.

Guest's picture
Guest | Mon, 2010-08-02 03:00

LIKED IT A LOT

bobby666's picture 1414 pencils
bobby666 | Mon, 2010-08-02 08:03

the best among the lot 'coz of the copy. good.

Guest's picture
Guest | Mon, 2010-08-02 11:19

Brilliant copy. Inexcusable proofreading. Lazy typography. Overwrought art direction .... what's with all that blood??? This campaign could be so much more ....

jayjeth's picture 8 pencils
jayjeth | Fri, 2010-08-06 00:39

copy mistake

Guest's picture
Guest | Fri, 2010-08-06 01:26

really?

Dharmesh aka danny's picture 322 pencils
Dharmesh aka danny | Wed, 2010-08-11 05:02
3

This copy was not meeting up anybody'd expectation. Spelling again Spelling...

Dharmesh Padia

Guest's picture
Guest | Tue, 2010-09-07 05:07

the word is purposefully misspelled if anyone could make out. If u hire a prostit...te she becomes one. put the "you/u" in the blank n u wil nt fnd any copy mistake

Guest's picture
Guest | Mon, 2010-09-13 23:12

then she should have left a blank in there and not add an 'i' there.

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