Prajwala: Job benefits

Job benefits include STDs, cancer, trauma, humiliation, and multiple abortions. Please apply in person.
A prostitute only becomes one when you hire her.

This is an ad campaign done for a NGO called Prajwala, which deals with human-trafficking/prostitution. They spread awareness and also provide care for rescued girls.

Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak P.
Copywriter: Shikha Gupta
Published: May 2010

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16 comments

pez's picture
pez
1718 pencils

it's ok, but why women get cancer when they work like prostitutes?... just to know...

Leighwritescopy's picture
Leighwritescopy
20 pencils

Cervical cancer can be related to STDs like HPV.

Guest's picture
Guest

Prostitute is misspelled in the ads.

Guest's picture
Guest

SNAP!

Bahamut's picture
Bahamut
105 pencils

I think this are great ads, except for the bad spelling "prostitite", and i think the bloos is way to much. It could work much better whitout it. Good Work.

Prime83's picture
Prime83
497 pencils

"blood" b - l - o - o - d

Guest's picture
Guest

The S is soooooo close to D....

Cube's picture
Cube
458 pencils

this is the best one but the blood does not work.

Guest's picture
Guest

LIKED IT A LOT

bobby666's picture
bobby666
1460 pencils

the best among the lot 'coz of the copy. good.

Guest's picture
Guest

Brilliant copy. Inexcusable proofreading. Lazy typography. Overwrought art direction .... what's with all that blood??? This campaign could be so much more ....

jayjeth's picture
jayjeth
20 pencils

copy mistake

Guest's picture
Guest

really?

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

This copy was not meeting up anybody'd expectation. Spelling again Spelling...

Dharmesh Padia

Guest's picture
Guest

the word is purposefully misspelled if anyone could make out. If u hire a prostit...te she becomes one. put the "you/u" in the blank n u wil nt fnd any copy mistake

Guest's picture
Guest

then she should have left a blank in there and not add an 'i' there.

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