Prajwala: Abused
Candidates willing to be abused, raped and locked up, may apply in person.
A prostitute only becomes one when you hire her.
Advertising Agency: Bushtail, Bangalore, India
Creative Director: Jeevan Sebastian
Art Director: Deepak P.
Copywriter: Shikha Gupta
Published: May 2010
28 Comments
what a brilliant brilliant campaign line.
What a powerful campaign. I would like to see the accompanying reactions to these signs.
Typo error ruins such a good campaign. prostitute.........not prostitite
I would very much agree.
it´s a shame that the adv put "prostitite" instead of "prostitute". Great copy also.
great campaign, too much blood on this ad, it's getting useless.
otherwise it would be too perfect:)
Yaap...nice campaign......but the art direction is bit boring n forcing...i mean using the blood on the copy looks wired....it wasnt that much necessary....n also...how could a wrong spelling( Prostitute) been printed!
Tanvir Hassan
Yep, I agree: art direction is a bit heavy handed and feels forced.
This ad is not going to stop a pimp from hiring a prostitute.
This ad will not stop a pimp from hiring a prostitute.
Not pimps. Johns.
I will give 6/10 for art direction.
3/10 for the copy writer !!!
radical
gr8 work! love the tagline!
its a nice campaign but the TYPO forces me to give you only 1 star. copywriter's code of honour.
the tagline is brilliant except for the spelling error. good but would have been better. my views.
no blood would be much more effective; would have highlighted the heartlessness!
and proof guys...
they showed me a picture & i laughed
dignity has never been photographed
SUCKS. Ms. Sheekhaa Gooptans, get your spellings. And Bloody Deepak, really gory job with the art. Campaign SUCKS.
The sudden cessation of stupidity- Advertising.
Bad spelling and improper comma use. lamesauce
test
What a great concept ruined by a heavy handed execution. The poster for the position should look real, not like a suicide note. Draw the audience in with the line not the blood. Fantastic line at the end. That should be what you take away instead of that really weak visual.
Concept 9
Execution 5
Doin' it for the points
This one for shikha: "Great copy! Keep it up."
Dharmesh Padia
Prostitute and not prostitite.
Speeling Miss Shikha, Spelling...
Dharmesh Padia
excellent!@!!!!!!! mindblowing.....
female piyush pandey in the making? maybe :)
You Are What You Expect
Need More emotions and good English...
WA
Waseem Alam
I agree that prostitutes are not prostitutes unless you hire them. I feel pity to these women. They are just victims of circumstance and should not be taken advantage of.
Not impressive. A prostitute doesn't become a prostitute when you hire her.