Praha Sportovni: Judo

Sport saves lives.

Advertising Agency: Ogilvy & Mather, Prague, Czech Republic
Creative Directors: Will Rust, Tomas Belko
Art Director: Denis Dudek
Copywriter: Jakub Krcik
Director: Wolfberg
DoP: Martin Matiasek
Photographer: Alexander Dobrovodsky
Editor: Filip Malasek
Sound Design: Karel Havlicek
Music: Michal Stastny
Colourist: Geoffrey Case
Producers: Petr Moravec, Klara Kralickova
Production House: Savage
Post: Avion Postproduction
Account Handlers: Marek Tesar, Petra Reischigova, Jan Dvorak

September 2012


stickynotes's picture
1094 pencils

not clear enough. I first thought he's giving first aid to someone..

Black Hour's picture
Black Hour
368 pencils

He isn't?

Aitor Borras's picture
Aitor Borras
245 pencils

What you learn in judo is usefull for you in your real life. Simple and clever.

Creative Director.

mr.x's picture
996 pencils

I think they're trying to say that you should do sports because sports keeps you from doing criminal activities, and therefore saves your life/future. Very unclear though.

Aitor Borras's picture
Aitor Borras
245 pencils

Right. I realise that later. ;)

Creative Director.

GrumpyArtDirector's picture
858 pencils

Seriously, what the fuck is going on here? If you learn judo you can roll around in the floor of your locker room with your mates afterwards?

bate_palmas's picture
1479 pencils

I'm with grumpy art director. These are crazy bad, difficult to figure out. I cant see anyone staring at this for fifteen minutes and then saying "fuck a duck! I need to get into sports"

Barbara O.'s picture
Barbara O.
211 pencils

This has different meanings. Looks to me like 'in sports you learn a lot of useful tricks eg. the heimlich maneuver; and this can come in handy even when medical personnel are at a loss or far away'

Barbara O.'s picture
288 pencils

Not liking.

CommandZ's picture
2494 pencils

Takes way too long to figure out, if at all. Needs to be way more clear for the target.

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