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Wrench

Published/Aired: 
August 2012
Description: 

Free Tools Furniture

Advertising Agency: Pérez y Villa, Medellín, Colombia
Creative Director: Mauricio Cantillo
Art Director: Juan David Ospina
Copywriter: Samuel Jaramillo
Illustrator: Juan David Ospina

Comments (13)

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Highest Rated

Serhat Şahin's picture
Serhat Şahin
Activity Score 6

excellent.

Danny-D's picture
Danny-D
Activity Score 4

Creo que es muy parecida la idea... http://adsoftheworld.com/media/print/golds_gym_forklift

Bto's picture
Bto
Activity Score 7

Es un recurso gráfico! Gran idea!

Tom Megginson's picture
Tom Megginson
Activity Score 548

I think they meant "tool-free".

Grrrr's picture
Grrrr
Activity Score 1961

Ahhh! Tool-free is definitely better!

masivo112's picture
masivo112
Activity Score 59

Great job

kleenex's picture
kleenex
Activity Score 43398

Great idea.

Wordnerd's picture
Wordnerd
Activity Score 6692
Jruiz's picture
Jruiz
Activity Score 3

Great idea. Wordnerd, the practimac execution is better.

Wordnerd's picture
Wordnerd
Activity Score 6692

This one means you need no tools to put the pieces together right?
for me this is too complicated compared to the other one which is pretty clear. Pretty sure most people wouldn't get it quick enough

kcd0226's picture
kcd0226
Activity Score 90

Personally I think that either could be confusing for people without the right copy. I find this execution better and less creepy. I also think it is a little less literal, I like the tools drawn on the hand instead of the hands becoming a part of the tools.

charithco's picture
charithco
Activity Score 266

awesome love it. simple and comunicate the message perfectly and don;t like the copy though.

"Art is my life's satisfaction"

ankitadv's picture
ankitadv
Activity Score 818

nice creative

Serhat Şahin's picture
Serhat Şahin
Activity Score 6

excellent.

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