Prachachat Newspaper: School

See through the truth.
Prachachat Newspaper

Advertising Agency: Monday, Bangkok, Thailand
ECDs: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriter: Passapol Limpisirisan
Art Director: Piya Ngow, Komson Yamshuen, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers/Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio
Studio/3D Composer: Banyong Ngamwila

26 comments

MJ05's picture
MJ05
88 pencils

WWWWWWWWWWWWTTTTTTTTTTTTTFFFFFFFFFFFFKKKKKKK????

I think this one is TOO MUCH.....

I know this kind of issues happen, is true, is just the way you put it on it.

MJ

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Juan Pablo De Gamboa's picture
Juan Pablo De Gamboa
165 pencils

This is very shocking, maybe too much. Is like promoting a toilet paper with crap, there is a line.

Guest's picture
Guest

It makes me wanna play The Sims

AmOgodzzz's picture
AmOgodzzz
826 pencils

WTF is wrong with these people? What kind of creative director okays a newspaper promo ad with a visual of a little kid getting raped?

I can't fathom that of all the people listed here who worked on this ad, nobody went, "Hmmm, guys, maybe we shouldn't go with the kid getting raped angle and maybe, I don't know, explore some other ideas?"

Guest's picture
Guest

WTF. Guys you can't do that. Sorry. Lovely execution, but way too much.

Guest's picture
Guest

rubbish!!!!

paumarques's picture
paumarques
1314 pencils

doncs a mi m'agrada, per concepte i per retoc. felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

Ah the kids gettin' a good ol fashion rapin' hey...

mikeelrapido's picture
mikeelrapido
1929 pencils

Hardcore!!!

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture
Guest

Yes, tooooooooo much

thedesignaddict's picture
thedesignaddict
5391 pencils

Holy shit! This is SO far over the line that it's just sick. Totally revolting ad.

pez's picture
pez
1733 pencils

I don't know what to think... I agree that this ad goes a little too far, but at the same time, what it shows is real, and it happens not only in Thailand but all over the world... so maybe is good to show it and shock us all and make us think... I don't know... btw execution is superb!! this one, and the other too...

jponino's picture
jponino
601 pencils

you know , sometimes agencies want to make everything to make a buzz and to make people talk about them -> notoriety
here in france, Euro RSCG have made an "against tabacco" ad -> http://www.lepost.fr/sondage/2010/02/23/1954967_campagne-choc-anti-tab...

honestly, it was just to make people reacting, and this is exactly what they've done here (just count the number of comments ! )

about execution : good 3D work

pajaro's picture
pajaro
69 pencils

This is just toooooo much, i know they want to make it clear, but this gone too far... i dont like it

Galo's picture
Galo
441 pencils

I give 9 out of 10 because that team had the balls to stand for their ideas. I agree it's shocking and maybe gone too far. But it may be just what some people need to get aware on what is happenig around them.

bracco's picture
bracco
34 pencils

SICK!!!!!
There´s no idea here, just being gratuitously shocking.

firebug's picture
firebug
1117 pencils

whatever........ i like d art direction....

Geimima's picture
Geimima
815 pencils

no wonder why there is so many trans gender in Thai.. anyway, the art direction rocks

life is a playground

AssassinX's picture
AssassinX
1329 pencils

Actually I dont agree with many comments above.
It's a nice ad, and there is clearly a story in the pic.
Probably it's gone too far n finally it's a bit confusing for us but I do think this concept is good.

the_lizard_king's picture
the_lizard_king
1259 pencils

I dont believe you can sell news papers like this. I mean how the F#$% did the editors of the newspapers let this concept through? It is way too much to digest.
@ Juan Pablo De Gamboa : Wonderful example to explain things... extremely funny!!!

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

Era necesario llegar a este resultado? Una falta de criterio para desarrollar una idea basada en un delito. Vergonzoso

Guest's picture
Guest

SHOCK!

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

Zero points! Where are no ideas, there has to be shock, low price or bigger logo.. this is very stupid attitude!

dollypoppin's picture
dollypoppin
1423 pencils

It sure is sick, but the newspaper just wanted to expose the truth. No gloss, no anything, just plain truth.

---------
"Nihil sub sole novum"

Guest's picture
Guest

This is a scam indeed. Thai newspaper won't allow such ad.
The world is already full of shit. Being creative in ad also means being responsible to society.
I bet you guys can tell bad news in a more creative ways!

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