Prachachat: Bakery

See through the truth.
Prachachat Newspaper

Advertising Agency: Monday, Bangkok, Thailand
ECDs: Passapol Limpisirisan, Wiboon Leepakpreeda
Copywriter: Passapol Limpisirisan
Art Director: Piya Ngow, Komson Yamshuen, Wiboon Leepakpreeda
Agency Producer: Wannaporn Jitsom
Phographers / Retouchers: Anuchai Secharunputong, Nok Pipattungkul, Remix Studio
Studio / 3D Composer: Banyong Ngamwila

June, 2010


Guest's picture


Guest's picture

Personally, I like this and the other ad in this series. Sure the other one may have gone a little too far, but both of them get a very strong point across. Not only that but they do it in a very well drawn out way.

lynnholilin's picture
118 pencils

woah do these things really happen? that's extremely traumatising...

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore

rolling.stone's picture
2740 pencils

i guess school scene could be seen in underdeveloped areas


~ Quite obviously, I have gathered no moss ! ~

keboin's picture
41 pencils

Very Eye Catchy! I remember doing a 3D ad for an Internet Connection Company in the Philippines but not as detailed as this..

akshaysrikar's picture
420 pencils

Ok, this is acceptable. its pretty subtle. but the other option seriously fucked up.

paumarques's picture
1312 pencils

millor l'altra.

Pau Marquès
(+34) 670 36 79 83

mikeelrapido's picture
1929 pencils

Great visual, so many details.. This one is ok, but other one with teacher is a little bit too strong..


thedesignaddict's picture
5403 pencils

"other one with teacher is a little bit too strong..."

Um, ya think?!

dinesh3434's picture
19 pencils

this ad is far more better than the other one.......

Jupiter's picture
547 pencils

it would be nice to see what's happening inside the parked cars as well haha...nice one! :)

commenting just to gather more pencils:-)

Polishing Turds is My Job's picture
Polishing Turds...
16 pencils

feels very SIMS. I like

Gjeli's picture
105 pencils

This is a good one for a newspaper ad, but also here's a "big brother" or an "all seen eye" concept.

Guest's picture

What are they saying?!
That the baby is getting put in the pastry?

dollypoppin's picture
1423 pencils

This is definitely better than the other one in exposing the "truth".

"Nihil sub sole novum"

Guest's picture

@Guest | Sun, 2010-07-18 06:41
I would think it's an abortion clinic because the father (?) on the couch looks distraught and the area isn't big enough or full with enough patients to be a clinic or a hospital. Also, going along with the school one, a normal birth doesn't seem quite shocking enough when paired in the same campaign. That was my take.

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