PPC Cement: Rapunzel

Get 15% more concrete from every bag.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson
Published: March 2012

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18 comments

everartz's picture
everartz
7611 pencils

the extra height is more than 15% XD
its fun :)

| Everartz |

Motion Collective's picture
Motion Collective
12 pencils

that would depend on the height of the tower ..

stevel's picture
stevel
423 pencils

math!

Hadrons's picture
Hadrons
5743 pencils

sweet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ammar Khan's picture
Ammar Khan
102 pencils

loooool

somecopywriter's picture
somecopywriter
1088 pencils

Nice pic,voetsek!

ace85le's picture
ace85le
3939 pencils

i love it - very funny and witty!!!

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mrMagic's picture
mrMagic
664 pencils

It only shows that in advertising boring topics don't exist.

Tilbin Thambi's picture
Tilbin Thambi
189 pencils

nice

fcostausb's picture
fcostausb
165 pencils

I like. Good idea.

saherwafai's picture
saherwafai
114 pencils

nice

andylefty's picture
andylefty
4533 pencils

Okay, campaignable?

abake's picture
abake
1239 pencils

I love this! They really had fun with it and should be quite an eye-catcher in the category.

Maxads's picture
Maxads
60 pencils

Would love to see 2 more executions.

kleenex's picture
kleenex
25590 pencils

great idea!!!

krazy's picture
krazy
153 pencils

Creativity at its best :)

Michaelsmagic's picture
Michaelsmagic
261 pencils

cool idea and good execution

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