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Published/Aired: 
March 2012
Description: 

Get 15% more concrete from every bag.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson

Comments (18)

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Highest Rated

krazy's picture
krazy
Activity Score 153

Creativity at its best :)

everartz's picture
everartz
Activity Score 7609

the extra height is more than 15% XD
its fun :)

| Everartz |

Motion Collective's picture
Motion Collective
Activity Score 12

that would depend on the height of the tower ..

stevel's picture
stevel
Activity Score 423

math!

Hadrons's picture
Hadrons
Activity Score 6017

sweet.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ammar Khan's picture
Ammar Khan
Activity Score 102

loooool

somecopywriter's picture
somecopywriter
Activity Score 1113

Nice pic,voetsek!

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Fun idea :P

ace85le's picture
ace85le
Activity Score 3935

i love it - very funny and witty!!!

-------------------------------

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mrMagic's picture
mrMagic
Activity Score 798

It only shows that in advertising boring topics don't exist.

Tilbin Thambi's picture
Tilbin Thambi
Activity Score 189

nice

fcostausb's picture
fcostausb
Activity Score 173

I like. Good idea.

saherwafai's picture
saherwafai
Activity Score 114

nice

andylefty's picture
andylefty
Activity Score 4535

Okay, campaignable?

abake's picture
abake
Activity Score 1264

I love this! They really had fun with it and should be quite an eye-catcher in the category.

Maxads's picture
Maxads
Activity Score 60

Would love to see 2 more executions.

kleenex's picture
kleenex
Activity Score 44107

great idea!!!

krazy's picture
krazy
Activity Score 153

Creativity at its best :)

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

cool idea and good execution

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