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Optimus Prime

Published/Aired: 
March 2012
Description: 

Get 15% more concrete from every bag.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Executive Creative Director: Tom Cullinan
Creative Director: Jacques Shalom
Art Director: Mpumi Guliwe
Copywriter: Eyrton Hayes
Art Directors: David Blakey-Milner, Gareth Pretorius
Agency Producer: Manuel Lopes

Comments (13)

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Highest Rated

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

simply clever

Hadrons's picture
Hadrons
Activity Score 6017

what a nice way to sell this grey matter... :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

edMaga's picture
edMaga
Activity Score 62

uuuuh... :)

kleenex's picture
kleenex
Activity Score 43398

I love then all.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yup.

mertos's picture
mertos
Activity Score 904

i like this

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

good

sambuca's picture
sambuca
Activity Score 1066

where is HULK????

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

very fashion hah

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Nice

somecopywriter's picture
somecopywriter
Activity Score 1113

Very creative way to sell such a boring product.

cubeman's picture
cubeman
Activity Score 15

Wish I didn't see Shirley Maclaine's prints in all the executions...

niko_17's picture
niko_17
Activity Score 138

i think your shooting in every direction, so then maybe you hit something.

Is this AD selling one more bag ?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

simply clever

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