PPC Cement: Optimus Prime

Get 15% more concrete from every bag.

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Executive Creative Director: Tom Cullinan
Creative Director: Jacques Shalom
Art Director: Mpumi Guliwe
Copywriter: Eyrton Hayes
Art Directors: David Blakey-Milner, Gareth Pretorius
Agency Producer: Manuel Lopes

13 comments

Hadrons's picture
Hadrons
5743 pencils

what a nice way to sell this grey matter... :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

edMaga's picture
edMaga
56 pencils

uuuuh... :)

kleenex's picture
kleenex
27828 pencils

I love then all.

CuriousPencil's picture
CuriousPencil
4227 pencils

Yup.

mertos's picture
mertos
899 pencils

i like this

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good

sambuca's picture
sambuca
1066 pencils

where is HULK????

Michaelsmagic's picture
Michaelsmagic
261 pencils

very fashion hah

somecopywriter's picture
somecopywriter
1100 pencils

Very creative way to sell such a boring product.

cubeman's picture
cubeman
15 pencils

Wish I didn't see Shirley Maclaine's prints in all the executions...

niko_17's picture
niko_17
138 pencils

i think your shooting in every direction, so then maybe you hit something.

Is this AD selling one more bag ?

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

simply clever

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