Powner: Jackpot

Electric Stapler Powner. Fix everything.

Advertising Agency: OneWG, Florianopolis, Brazil
Creative Director: Gabriel Araujo
Art Directors: Felipe Braz, João Cavalcante
Copywriters: Felipe Braz, João Cavalcante, Gabriel Araujo
Photography: Over Digital
Published: September 2013

Related videos by Shutterstock

17 comments

Dinoco's picture
Dinoco
68 pencils

this is my favorite one

ricardopisa's picture
ricardopisa
13 pencils

Good work

mr.x's picture
mr.x
952 pencils

@Dinoco Can you explain why these ads are good?

@Ricardopisa Please elaborate..

I think it's hilarious that you guys rate and comment on your own work. But it's garbage, sorry.

ricardopisa's picture
ricardopisa
13 pencils

It's not my work, mr.x. The stapler changes the sense of the words, as if it "fixed" them, that's why I liked.

ancana22's picture
ancana22
273 pencils

Stop, stop, stop! So you drive me crazy! No more fight! Where is the love? You know what, I'm outta here today and pray for you. Have you ever seen ...

fcostausb's picture
fcostausb
165 pencils

?

Dinoco's picture
Dinoco
68 pencils

mr x, let me show you something that you don't know anything about: creativity.
Two words that have another sense separately, but together makes all sense. So, with a electric stapler between both words, they show the real functionality of the product, putting everything you need to feel better, together.
But in this case, in a smart way. All type. The pure advertising way.
If you don't get it. Sorry, you have a lot to learn about advertising.
But don't worry we love you, keep spoiling everybody, in that way, you make everybody feels better.

mmackinven's picture
mmackinven
1596 pencils

I see a lot of people aren't seeing what it means. Which means they don't quite work as intended, if an idea requires an explanation, it's back to the drawing board.

I see what the ads mean now, after all the explanations, but feel they need to be illustrated in a better/clearer way. Just adding the product between words, isn't the pure advertising way.

mr.x's picture
mr.x
952 pencils

@Dinoco - Oh mr Draper please bless me with your creativity.

This campaign is a fail. If you read the comments you'll see that most people didn't understand the idea, and most of those people probably work with advertising, imagine the "regular" people. You can say "all you 80% who didn't understand the idea don't know anything about creativity" or you can improve your own creativity and maybe people will understand your next campaign. "The pure advertising way" lmfao.

fcostausb's picture
fcostausb
165 pencils

Sorry, mr.x, but the idea is very simple, easy. Don't understimate "regular" ( seriously ?????????? ) people.

mr.x's picture
mr.x
952 pencils

I wasn't underestimating, just pointing out the fact that the chances of ad-people understanding an ad is higher than non-advertising-people. No need to be politically correct here. I disagree, the idea is only simple when explained. The majority of the people who commented on the campaign didn't understand it, it's not just me.

fcostausb's picture
fcostausb
165 pencils

A compound noun with a stapler in the middle.

Maybe you have tried something else, but the fact is that it is a simple play on words.

It's easy to find in some children's song.

Perhaps we should see less advertising in advertising.

mmackinven's picture
mmackinven
1596 pencils

As Mongoose said:

If it needs explanation, then its a fail.

donascimentto's picture
donascimentto
26 pencils

very good!!!!!

marlondebarros@gmail.com's picture
marlondebarros@...
19 pencils

Nice.

Mongoose's picture
Mongoose
4981 pencils

If it needs explanation, then its a fail.

Make the logo Bigger and the black, Darker!

faissalo's picture
faissalo
733 pencils

These ads would be a 100% win if the words were done like the lockup in the corner. No or a smaller gap, with the product in the corner above the line. It would still be clever and no confusion.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments