Power Horse Energy Drink: Prison
This could get ugly.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008
25 comments
that's the best one.
beautifull art direction.
Rocks to Number place.
clear cannes winner
Please! You guys kill me with this Cannes crap. It's nice but I doubt it's all THAT!
Well Pennypacker, it's on the Cannes shortlist, so watch this space.
Get out your knife and fork and prepare to eat your words - Silver Lion
Me? Eat my words? (you don't know me very well do you?) Look, It's not as if I said it sucked, therefore I stand by what I said. Again, it's nice. But for me, it ain't all THAT! When I think of Cannes I think of an EXTREMELY high standard. The epitome of creativity. And for me these just don't reach that elusive peak. Much more deserving stuff out there in my opinion.
got silver
Great line, cool pix, funny campaign. Good work.
Is the humor in this one that they're not getting a bootlegged alcohol machine instead?
"Our factories make cosmetics. We sell hope." -M.Factor
this one is nice
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
This one makes sense. The others... not so much.
I like the little details, like the guy holding a knife behind his back (only thing is it should have looked more homemade) and the two guys holding hands >.<. Funny as hell.
And no creative180, the humour is still that this is a group of people you dont want hyped on massive energie.
I realy like these, they are different from every other energie drink.
Sorry. I should have added some kind of emoticon to denote sarcasm.
"Our factories make cosmetics. We sell hope." -M.Factor
Best of the campaign.
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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind
kind of nice but not a real knockout.
the shoes...the shoes...
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http://www.sakibafridi.com
Exactly sakibafridi!!! :-D Shoes. Especially the guy with nike ... :-D
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in my opinion the only one that really works
guess... when is nike.
Power Horse is an energy drink. AGREED! This campaign has visual strength, it is humerous and is a fresh looking idea.But it has a serious problem also.In all the 3 ads the final outcome after using power horse is release of negative energy-- like a massive brawl in the jail... unruly kids in the class room and so on... Conclusion.The same concept could be formulated to show the release of positive energy, and that would do a world of good for the product in the long run. The last Ad works even without the hidden knife or holding hands. This campaign has a short, fast burning life. HOW LONG CAN POWER HORSE SURVIVE IN THE MARKET WITH THE IMAGE OF A TOTAL TROUBLE MAKER???
Reactor
If you work in advertising, give up now.
ajajjaaj This is the best one.. Me gusta que te deja en tu imaginación lo que podría venirse después, haciendo una pequeña sugerencia que se va a poner feo..
mhhhh, are they like about to attack?
I can imagine what it would get too.
Good idea and direction.