Power Horse Energy Drink: Kindergarten

This could get ugly.

Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Art Director: Anthony Hatton
Copywriter: Robbie Brammall
Typographer: Nick Smith
Photographer: Stephen Langdon
Retoucher: The Lounge
Published: April 2008

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sumsum's picture
615 pencils

like the line

Mination's picture
14 pencils

Cool campaign.

unaquestionediali's picture
481 pencils

very nice shots!

yun siang orangutan's picture
yun siang orangutan
298 pencils

Top ranking.

theanc's picture
2778 pencils

I'm certain this is nice but I still don't get it. Can someone explain?


ADebutant's picture
266 pencils

You're giving children an overly caffeinated beverage . Come on . Whats's not to get?
"Our factories make cosmetics. We sell hope." -M.Factor

Grrrr's picture
1951 pencils

Is that really the idea?

AdvManiac's picture
15 pencils

Cool idea, but really bad photoshop.

thirty6chambers's picture
1464 pencils

this doesn't have any signs of a bad photoshop job.

The Pope's picture
The Pope
124 pencils

like it, not sure about the this piece involving children. Could have made better executions but is still a good idea.

salvarredy's picture
352 pencils

this one it's my favorite

nice work, beautiful pics.


Neil Levy's picture
Neil Levy
314 pencils

neil levy
i think it's funny. question for someone above: how is it bad photoshopping? i have terrible eyes so i can't see shit. can you explain more?

krautland's picture
3225 pencils

probably the best execution thus far.

why is neil levy starting every comment by spelling out his own name? googlebombing?

Neil Levy's picture
Neil Levy
314 pencils

google bombing? what does that even mean? krautland (whoever you are) i ride a shorter bus to school than the other kids so i'm a little slow. until you mentioned it, i didn't even realize it (my name) was showing up there. i guess i have to erase that part first before i write comments? i'm new to ads of the world so forgive me. and thanks for pointing it out.
be well,

TheWordOnTheStreet.'s picture
35 pencils

This one works the best for me.

Whitefang's picture
509 pencils

Nice shooting Stephen, idea is ok, the prison one works the best.

AdvManiac's picture
15 pencils

thirty6chambers take a look at all the shadows.

strongbone's picture
107 pencils

guess... where is 1950 toolbox?

samuelcarlos's picture
110 pencils

Not terrible. Not the way I'd want my enery drink represented either. They could have used a more colourful, over the top school, the page could have really popped. This school I imagine, smells of mould and corridor detergent. I understand how it ties in with their concept, its just not nice to look at.

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