Comments (17)

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Highest Rated

aadi's picture
Activity Score 230

It took a moment to register...but once it did...loved it

slim's picture
Activity Score 1047

Really strong as one idea, could've made a great campaign if each execution was a fresh take.

Davosk's picture
Activity Score 4815

I agree.
The only thing is that it looks like a hospital setting, too stark for a bedroom.

shaft_drive's picture
Activity Score 273

probably since they wanted to highlight how cold and uncomfortable the floor was

nuclearshower's picture
Activity Score 233

I kinda chuckle a little when i see this.. Good thinking.

Have Heart's picture
Have Heart
Activity Score 922

Absolutely great! Agree with Slim, a fresh take for each execution would've made it even better. Still outstanding!

RAZ21's picture
Activity Score 253

somebody explain the concept!!!!!!!!!!!!!!!

Rusio's picture
Activity Score 326

The dog, now with more power, took them out of the bed.
Thats why theyre sleeping on the floor.
Dog rules.

RAZ21's picture
Activity Score 253

oh ok. thanks Rusio!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i think its amazing! good work..

~ old habits die hard, older ones never do ~

kalpesh78's picture
Activity Score 2578

Great idea. maybe another execution would be on the bowl of food and a leash. why 3 executions... of ppl sleeping on the floor.

ideas....30 minutes nahi toh free.

juankhr's picture
Activity Score 136

agree with te execution it could be a nicer location this looks like a bed on a shoping flor or a hospital could be more home feel. and you dont fell out of your bed (if thats te idea) by the front side.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I didn't really get this right away either. I'm a copywriter, so keep that in mind art directors, but perhaps a nice touch would have been to have the dog's tail hanging over the edge of the bed? As is, I'm not sure it's clear why they're sleeping on the floor.

ivan's picture

Yes, perhaps the version that goes into the newspaper it should have a tail. But for us and the jury, no need for it.

washiam's picture
Activity Score 443

Dogs will do that?

djspiralz's picture
Activity Score 491

love it :)

meng's picture
Activity Score 54

hahaha, brilliant.
though i agree Davosk, it does look like a hospital.

aadi's picture
Activity Score 230

It took a moment to register...but once it did...loved it