slim's picture
1047 pencils

Really strong as one idea, could've made a great campaign if each execution was a fresh take.

Davosk's picture
4815 pencils

I agree.
The only thing is that it looks like a hospital setting, too stark for a bedroom.

shaft_drive's picture
273 pencils

probably since they wanted to highlight how cold and uncomfortable the floor was

nuclearshower's picture
233 pencils

I kinda chuckle a little when i see this.. Good thinking.

Have Heart's picture
Have Heart
922 pencils

Absolutely great! Agree with Slim, a fresh take for each execution would've made it even better. Still outstanding!

RAZ21's picture
253 pencils

somebody explain the concept!!!!!!!!!!!!!!!

Rusio's picture
326 pencils

The dog, now with more power, took them out of the bed.
Thats why theyre sleeping on the floor.
Dog rules.

RAZ21's picture
253 pencils

oh ok. thanks Rusio!

chintan ruparel's picture
chintan ruparel
1516 pencils

i think its amazing! good work..

~ old habits die hard, older ones never do ~

kalpesh78's picture
2578 pencils

Great idea. maybe another execution would be on the bowl of food and a leash. why 3 executions... of ppl sleeping on the floor.

ideas....30 minutes nahi toh free.

juankhr's picture
136 pencils

agree with te execution it could be a nicer location this looks like a bed on a shoping flor or a hospital could be more home feel. and you dont fell out of your bed (if thats te idea) by the front side.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I didn't really get this right away either. I'm a copywriter, so keep that in mind art directors, but perhaps a nice touch would have been to have the dog's tail hanging over the edge of the bed? As is, I'm not sure it's clear why they're sleeping on the floor.

ivan's picture

Yes, perhaps the version that goes into the newspaper it should have a tail. But for us and the jury, no need for it.

washiam's picture
443 pencils

Dogs will do that?

djspiralz's picture
491 pencils

love it :)

meng's picture
54 pencils

hahaha, brilliant.
though i agree Davosk, it does look like a hospital.

aadi's picture
230 pencils

It took a moment to register...but once it did...loved it

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