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Power Boots: Football pitch
X-II football boots from Power.
Advertising Agency: M&C Saatchi, Malaysia
Creative Director: Anthony Wong
Art Directors: Danny Ch'ng, Marzuki maani
Copywriters: Ezra, Jam
Illustrator: Kim Wai
Published: May 2006
Comments
Adidas did it XX years ago. Does anyone know the precise date?
I don't remeber from Adidas, but there is a similar idea from a some special water. The ad showed sports fields on the regular size; than, on the inside, a much smaller spcae, meaning that by drinking from that water you would have more energy.
Does someone rember this one? It's recent.
You're correct:
http://adsoftheworld.com/media/print/restart_track
http://adsoftheworld.com/media/print/restart_basketball_court
http://adsoftheworld.com/media/print/restart_football_stadium
Thanks, Ivan.
And........ when you change field??
The field changes with you. ;)
Hahaha. Very clever question!!
Hmmmn....I think the execution is not single minded enough! There's 2 take-out from the ad...one which can be very contradicting. With the Power shoes, the disadvantage is on your side, maybe?! This is especially true when changing field.
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