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19 Comments
Its a stupid idea. Its like making it trivial or making fun out of it. The trauma that goes with the whole thing is stupidly shown with a tearing up of probably a vagina.. stupid.
Do not agree. To me tje ad is neither trivial nor funny, but gives me a rock hard stomachpunch with empathy for the victims. Jus like a really effective ad should do. (Really innovative use of the media as well.)
/jo
is a stupid idea, la he visto bastantes veces y la sigo encontrando mala
felipe lópez art director
felipe lópez art director
I'd feel guilty going through this, and feel sad for those who don't get it.
Splendid!
the copy actually reads: if you have to use force, it's rape.
i loved this ad btw, thought it was a great use of media.
I do think it's better when you know what the text says..
Rather powerfull, good idea.
if you look hard enough there was some glue attached at the top of the page, so it was really forced to be opened. and yes, i'd feel guilty as hell for opening it.
Boring !
I like it
whats the fuss all about? its neither very great nor too bad!!!
just ok!
It's cool. I wish I got briefs like this
very powerful imo
I don't see what the folded image is.
Where there's a will, there's someone to irritate.
fantastic idea, great copy line to close the idea- but the execution lets it down
that chick wants it- look at her body (head back, arms holding the sheets, feet pointed outwards, tippy toes). she wants it bad, she isn't getting raped at all.
excellent , thought provoking
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~ Quite obviously, I have gathered no moss ! ~
This is brilliant...
I know the creative personally...
Has to be one of the best uses of media ever...
Very very powerful...Great idea
Thought it was awesome. Great use of media.