PoukiPoutchi.com: Girl

Your kids will be really attached to their clothes.

Advertising Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriters: Olivier Girard, Fraser Grant
Illustrator: Julien de Preux
Photographer: Julien de Preux
Account supervisor: François-Louis Noël
Published: April 2010

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16 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Funny..

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xcreativity's picture
xcreativity
2374 pencils

average

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brookjohnston's picture
brookjohnston
296 pencils

I'll pass

adamr's picture
adamr
98 pencils

kids and needles...dont think so

satrianee's picture
satrianee
3748 pencils

fits better for child labor awareness thing.

akshaysrikar's picture
akshaysrikar
420 pencils

i agree

atb2005's picture
atb2005
13567 pencils

@adamr

no one is suggesting that kids should be using needles for real. the use of needles, here strictly artistic, is to support the tagline that kids will be "attached to their clothes". and they will be "attached" through home made embroidery, based on drawings, i think.

@satrianee

Child labor awareness? Where is that coming from?

I think you are being overly critical. The campaign is cute. Creative supports tagline, and tagline itself supports copy.

dipsgr8's picture
dipsgr8
3 pencils

hey i like this
its cool n creative.

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

Not a prizewinner for me, but defintely above average. Nice insight!

LeeHarvey's picture
LeeHarvey
3045 pencils

You sir, are full of it!

Muhammad Imran's picture
Muhammad Imran
614 pencils

Lovely ads, well done guys!

morse's picture
morse
14994 pencils

Cute idea and good execution.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ThatsRightSon's picture
ThatsRightSon
10 pencils

Is she stabbing herself?

TheSituation69's picture
TheSituation69
19 pencils

Love the dimension of this work. Not 100 percent sold on the idea.

smartbox's picture
smartbox
177 pencils

The idea is not bad but the execution could be better

MindDrift's picture
MindDrift
1073 pencils

Isn't the shirt too large for the girl? I know advertising is all about exaggeration but this isn't working in my opinion. Especially that the line says "kids will be attached to their clothes".

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