Your kids will be really attached to their clothes.
Advertising Agency: M&C Saatchi, Geneva, Switzerland
Creative Director: Olivier Girard
Art Director: Julien de Preux
Copywriters: Olivier Girard, Fraser Grant
Illustrator: Julien de Preux
Photographer: Julien de Preux
Account supervisor: François-Louis Noël
Published: April 2010
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16 Comments
Funny..
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average
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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I'll pass
www.marketingman.ca
www.twitter.com/brookjohnston
kids and needles...dont think so
fits better for child labor awareness thing.
i agree
@adamr
no one is suggesting that kids should be using needles for real. the use of needles, here strictly artistic, is to support the tagline that kids will be "attached to their clothes". and they will be "attached" through home made embroidery, based on drawings, i think.
@satrianee
Child labor awareness? Where is that coming from?
I think you are being overly critical. The campaign is cute. Creative supports tagline, and tagline itself supports copy.
hey i like this
its cool n creative.
Not a prizewinner for me, but defintely above average. Nice insight!
You sir, are full of it!
Lovely ads, well done guys!
www.praxisadvertising.com
Cute idea and good execution.
What hath God wrought
Is she stabbing herself?
Love the dimension of this work. Not 100 percent sold on the idea.
The idea is not bad but the execution could be better
Isn't the shirt too large for the girl? I know advertising is all about exaggeration but this isn't working in my opinion. Especially that the line says "kids will be attached to their clothes".